DEVELOPERS OF JAMAICA'S INTEGRATED COMMUNITY TOURISM ECOSYSTEM & 1st VIABLE, INCLUSIVE  WEB PLATFORM FOR SMALL & MEDIUM PROVIDERS

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SEA + SAND + Synergy

INTRODUCING JAMAICA'S AUTHENTIC CULTURAL TRAIL COMMUNITY TOURISM ECOSYSTEM
Be the Change You Want to See


WELCOME TO THE BUSINESS OF IRIE

The Jamaica Community Tourism Opportunity Accelerator fills the Void between mass-market Hotel Resorts & difficult-to-tax Vacation Rentals with 1,000+ International-Class, Sustainable Beds

EXECUTIVE SUMMARY

OUR HUMBLE GENESIS

The Jamaica Community Tourism Opportunity Accelerator (JCTOA) was Created to D²?(& Cµ&\|&1°|* & M@93 42 I(\)†3211/\']['1()/\\!†!|/3, I/V7€6|?/\7& U2][(,)µ£ CA|11|_|(\)-²?(Λ£& Cµ€|] T°µ1²!ŝ(V) E<0§°/?+3|'|'| \|/][7|-| to U|²?(q|£ H* P|°€я7][€? offering Distinctly Jamaican Cultural Immersion Travel Experiences.


In Addition To Delivering A M°|>3?|1, U|²?(λ£& Cµ1q£ I(V)]V[&я5][<>/|/ H*$7&|_ N3†\|/<>®|( S€|2\/1 In Every Parish & Featuring S[_]$74!/V∂|>1€ Bµ? T12/\(\)ŝ|°()|2†q7lø|V - Each Irie Technology-Designed Hostel Has Market-Leading Features Of Its Own!

Link Us Nuh'

MORE GLOBALLY DISTINCT BANG-FOR-YUH'-BUCK

THANKS TO IRIE TECHNOLOGY, EVERY HOSTEL PROPERTY IS OUTFITTED WITH UPSCALE, DURABLE & SUSTAINABLE FEATURES INCLUDING:

M*Ѐ|211 D<>|Z/|\ B£đŝ \^/|7# P|?1\/^['/ S<я€£(\)5 & E££©']['?!<@£ Oµ†1€+5.

A G()q|_ *|= -aite0%+ E1&[7®1©/\1 I?|>£|*32<|£?<€ \/\// 100% OPH|"-Gя][đ Bλ51© C/\|D∂l³||_l+j.

A\|3?/-\6£ <>|" 4+ USB W^1|_ P°uu€|? O|_|71£7ŝ |²£я Hø5']['&1 Gµ€§7/B3đ.

O<<[_]|2/-\/V©j S3/\\/§()|Z? ƒ°|2 G[_]€5'][' R09|'|'| E13<7?l(/-\£ D&\/l[3$.

R€]V[[]†£-M()/|/][†()|?&|) CCTV S£(µ|Z1+`/ C@AA£®λ§ & A<[€ŝ? C*(\)†1²[]1.

O|_|7|]9*2 M°']['|[]2-S€/\\/?ø? / I/VPH?@-R£|) S£©[_]|Z|7j S][D<>']['1|6/-/']['?.

+ Plus Endless Other Irie Technology Innovations we contractually cannot disclose!

Daily, the JCTOA works to Position Jamaican as a Market-Ready Cultural Immersion Destination, generating /\||>-\|0|[_]|'|'|£ / /-/164-°/|31o| 72/\PH & S'/$+£/\/\∂†1[/\1|'/ 23(']['!119 l³°†|-| T°[_]215†? & Associated Benefits to Local Communities.

Cultural Immersion Hostels are Upscale & Modern yet |1*7 A1|_-I|1(||_|?|\/€, ∂? /& \A//-\2+ 9€[]9|£ ']['<> E><|D£®1€11<€ L()<@£ J∂]V[^1<∂/|/ C9|'|'|/|\|_||Vl†][&ŝ & not stay locked in a luxurious economic silo away watching Cable TV. 

RastaRoutes.com & the Cultural Ambassador Welcome Greeter Program help |2я&5£|V† /-\ †2|_|€ & q[_]†}{£|V†|© VV£|_|-| ()|V£||\|£ & 12|\|°?£|] - inviting them to meet & Get Close to the Hospitality of Local Jamaicans.


BACKSTORY

WhY WE EXIST

/\||>-\|0|[_]|'|'|£ / /-/164-°/|31o in providing Safe, Market-Dominant, Value-Conscious Tourism, that Simultaneously Resonates with Community Tourism Development, requires €?q']['!°/|/q1 P/-\1²†][(!|²4+1[]? I|1, & P/\127|@| I/\ F12()/\/\, 7|2q|]1']['1911q|_ Sµpp|°/ C}{/-\!/V?.



The Business-Case “requirement” for ][?']['€92@+1|\|6 D||/3|Zŝ£ E/\\/|)€∂|/*я5 |11 $€4я[# 9|" C°(V)][D€7][†!\|£ Ađ|/q11+/-\63 - ][|V @<|o||†][ø/\\/ †0 F|?°|V']<\|)& †1²∂17|<>(\)λ1 M4/|/q63 |\|'][' C[]]V[9/\/1£ŝ µ/\/?[_]!7>|_€ |"9® +|-|][kwµ31j (®]['][']^£ 7∂?|< with "National Security" implications.

This Distinct Need for Effective M|_|1']['l†^$|{||V6 4©2°$? ][|1|)[_]5']['12l€$ |?€§µ|†€Ð |/\\/ +|-|£ |"<>®/v\q+!°? <>ƒ +[<^'ŝ ?€\^/ A[_]7|-|&/\/71< C[_]£7|_|?∂1 T24l| with 1,000+ Value-Conscious Tourist BedsI|\|7&6?∂']['€|> B[$+3|'|'| – ][/|/ |9/\\/ ']() |"<>(||) 0|²€я/-\+][<>|V$ ][(\) 74& |=ø1|19:

Fq®]V[][119 & F*()|] P|?<><£$5|(\)9

S^£3$, M/-\12|<£†][|\|6 & O/\/|111£ SEO

R&§€4|?[]-[, Eе<@+|0/\/ & T?λl|V!26

A|+3?/|/4+!|/£ E11£|?9j & S[_]$7@!/\//\|o|£|+'/

T3(|-|/|/[]£<>6'/, A[_]']['<>/v\471ø/V & U9-©`/[|][29

P|_|ߣ][< R€1^+|02§ & C*|'|'||\/||_||\|][+°/ Oµ']['2€/-\©#

P]-[j§|<@| S€[|_||21']['`/ & R£|'|'|()']['£ S[_]12|/&11|@|V[3

R!ŝ|< / E(V)3я63?<`/ M@/|/@63AA€/V7 & R£$9°(\)5&

It Takes a Village of 3 Million

ẀӦǙⅬƉ ҰṶҤ' Í₦ÐǐⅤΪḊƯǞḼⅬỴ ṖӐΥ ỰṠ$|/@63A ỚṊСȨ ΊΌ ṖỆṘӍẲṊỆṄȚḺỸ ĔΧƤȺ₦Ḏ ȆⅭŎṄΌṂỊС ỢƤΡŐṘṰṶŅḮҬẎ, ӇᾹṘḒЕŇ ḞȎỎḌ ՏԐℂṲɌỈƮҰ & ỊṂ₱ṜŎṼĔ ỀⅤỄṞẎḒÅῨ ԚṲẰḸǏŤŸ Ộϝ ḶƖ₣Ë ῚṆ ẎÚḪ' ṒẆΝ РÅṞἸŞĤ?

“The General who Advances without Coveting Fame & Retreats without Fearing Disgrace, whose only thought is to Protect his Country & Do Good Service for his Sovereign, is the Jewel of the Kingdom” - Sun Tzu.

Nothing has changed
for Millennia

There is Nothing New in the Field of Leadership as it is Still Best when Unnoticed.

Leadership begins with a Clear Understanding of Who we Are, our Purpose & What we Stand for - as well as our Strengths & our Weaknesses.

The Community Tourism Institute (CTI)

Exsisto Mutatio in Cupis Videre
Be the Change You Want to See

Ring Us Nuh'

The Community Tourism Institute \A/4§ ©?&/\+&|) /V*'][' 9H1|£ †#& 2019 A_+[_]|2q1 T2/\1| E[0§`/5+€^^'ŝ /|/&3Ð ƒø1² 600+ P12[]9|?|£']['°®1∂£|_'/ C|?ø§5-7D£0`/€&§, |/|/!+4 *\/£®A 1|1|>µ§71²][€5 []|_|+ŝ][<|3 H<>§|°][+∂1!7'/.

CTI's Strategic Mission is to I|\|7€|V']['1911∂1|_°/ Cµ\µ2][7`/ T[]|_|1²!5AA L3λo|€|2? |=°2 \|/4()[]V[] S|_|5+^/q|>|£?11q+1|/€ E|V26`/, I27!011 & T0|_||Z!?7 S∂|"€†`/ λ|23 to|1|> N4£|>£|\||>€/\/{я!\|3 & Create Wealth for themselves & local communities.

Msg Us Nuh'

The Community Tourism Institute intentionally falls under the same Hµ|\/|λ|1 D&\/3|0|>|11£/|/† Department that manages я36µ|/\® JCTOA S†4PHPH|?9 & H|12l(\)9, ^ŝ \^/&1|_ q$ <>|_|1² I/V+3®(\)^| & P|_||311[|_'/-λ\|^l|∂|31& T|Zq1|1|/V6.

CTI shows all the Promise of Distinguishing itself as a C3|17£® *|= E%©€1|_€|1(& PH<>2 H/\/\\/|]$-O(\) L][|/£ T|Zλ1/\/!|V6 ][/\/ H()ŝ9][+q|_][7°/ S|{][£1§ & A†7][7[_]|>&ŝ - the primary focus of the Community Tourism Institute.

With Onsite Accommodation for almost 6L!\/3-I/\\/ S7[_]<|3/\/†? ||1 to-P&2?ø? R0[]]V[5 - O/\\/ +]-[3 Cλ(V)|D|_|§ ø|" ∂/|/ O|°&|Z/-\']['1()/\/4|_ C*|11³1|ŝ|-|]V[€|V7 - CTI 1311Ð$ 17§3|_PH ']['0 P129|/][|]1119 /V*7 ()?£°/ O9|*()?†µ|\|l+|€?, l³|_|+ L][PH3-L[]|19 C∂1²3312§ - Especially to Ambitious Disadvantaged Youth that demonstrate Potential.

Based inland, away from major Sun, Sea & Sand Destinations, CTI offers Ll|/€ T1241/|/!/|/6 /-\ŝ \|\|€1| 4? C|qŝ5290/v\ C|_|®?1©µ|_µ[λ|!†°/, ']['0|/|/q12|> +}{£ |D[_]|Z][Dø$£ ø|" E(\)]-[∂?©l/\/6 Jλ/\/\λ|(∂'ŝ 0\|3я∂£1 C()[]V[]^^[_]/\/l†'/ T0µ1²1ŝ|'|'| E}{|2€|Z1€2(& l³'/ F^©|11+/-\7!119 H[_]]V[42 D&\|€19|2/\/\£|\|+ that fields Qualified & Courteous Staff.

Hand-On Live Training in 0|²3|Z∂7][9/V/-\£ j&† 10\|/ |/*|µ]V[£ C*|11/v\[_]/\\/1+j T°[_]|Z][$]V[ 1ø©/-\+|°?ŝ, P/|/!†|3$ |"°1² |V3\\' I/\\/đ[_]572'/ E/\\/']['?@/<'][' H*§|2|+^1][+°/ S||_|5 G|_|£?†$ before “upgrading” to careers in the wider Tourism Industry.

CTI feeds Innovate, Self-motivated & Operationally Nimble Graduates into J/-\AAq1[^ C[]|'|'||11[_]11][']['j T9[_]|2][15']['-T|/v\€ J9|> E×][D&®|€11(£ \|\|][+}{ Vq1[_]&-()®|&/\\/+3đ G|_|3§7$, before filleting naturally into the wider workforce or Start S.M.T.E.'s of their Own!

Students are Expected to Graduate with Specialized Proprietary Irie Technology-originated Training - & \/\/l+4 C<>/\/†l|1\|9 Eđ[_]©^7![](\) |*?[]|*&(\)5][7|€$ †}{/-\+ &/|\ A/v\[]/|/6 +4£ M[]§'][' D3|'|'|/-\?|]£|) H<>$|²!']['@|_!7°/ & T[]µ?l?|'|'| G|?4<|µ@+€ŝ ][| C[]µ?+?j |"*2 ']['/-/£l® I(\)(\)/-\']['€ Ability to turn Guests into Vocal Brand Ambassadors!

Moving beyond Sustainability towardS a Society that Thrives

In alignment with JCTOA goals of Moving Jamaica beyond Sustainability toward a Society that Thrives, it is quite an Inspiration ƒø|? CTI F1']['°/ †[] ŝ€3 G1²/-\đ[_]∂7£$ PH|2*(V) &|\|€µ12][/-\|_ Mq|V/-\9£|113/|/'][' C()µ|2?£?!

Online Entrepreneur Training & Hands-On S.M.T.E. Retreats that #9ŝ+ CB)\|£|2 7*|D][(ŝ 1][|<& C|_|ŝ']['[]|\/|£|? S&я\|1(3, F9°<| Hq|1Ð1l|\|6, P()91 M/\!?7£/\//, B|_|$1|1£ŝ? E†!kw|_|3773, D][5λ['€я P|Z€|D@|23|]?£??, E|\/|€129€|V[j R£§|**|1ŝ&, P/-/`/$!&|Z S&([_]12!†j, as well as other aspects of Entrepreneurial Management.

Core CTI Entrepreneurial Management Courses emphasize & more deeply Explain the Concepts behind G[_]][|]3|][/\/&5 <>µ7|1|V£|) ][/\\/ †() H&1|² E/\/|-|q/ S.M.T.E. Bµ$1/\/&?? O|²€|24']['l()|V$, I/\\/ƒ|2/\$+|?µ©7|_|я& & O|264/\\/|(\)∂†|*241 Cλp^, as well as Improve Access to Tourism Markets.

Hail Us Nuh'

The Community Tourism Institute is also the Reference Point for I/\\/đl63|V°µŝ-ß/-\?€|> I|V|\|0\/∂']|\| & I/V†£1|3©7|_|/-\1 A[']['[+°/ 1²€1^7|?6 ']['() C*/|\|11|_|1['°/ T<>|_||?1ŝ/€@|>l|['#3 \\'@`/ Ѐ1l\|31²D?9|/3®5 that Continually Integrate more Jamaican Goods, Services & Staff.


WELCOME TO THE BUSINESS OF IRIE

The Jamaica Community Tourism Opportunity Accelerator incorporates Community Development Initiatives focused on Uplifting People, Skills & Community Resources to Positively Impact Lives. 

While the JCTOA works with ALL Government Ministries & Agencies – most especially the Ministry of Tourism, JCDC, TDPCO & the TEF – administratively, '][']-[3 Jq^^/\|[^ Cø/|\AA[_]|V17`/ T°µ|2!$(V) O9p<>|Z7|_|?|†j A<(31£2^']['()12 P1²ø61²@]V[ |=4||5 [_]/|/|]€1² +/-/£ |D[_]я|/!&|/|/ <>|INTEGRATED!©3 °|= 7/-/3 P2|/v\& M|?1§†&

Strategically, this was done to better l|\|']['£я\/\/£/-\|/£ J4^^λ|(q'§ Vl§l9|1 to0drei0 1|1']['9 3\/3я`/ λ§|²£<7 ø|= JCTOA M][ŝ5|°|Vŝ, G9∂|_? & P|2ø(3??&§ - congruent with our Key Purpose of Transforming CBT Opportunities into Visible & Tangible Improvements to the Quality of Life, Morale & Welfare of Everyday Jamaicans.

Tactically, ()µ|Z λŝ$|6/V/v\3/|/7 ']['<> †}{€ OPM 5&|?\/&§ |>3††€|? |/\\/†£92@7|ø|V \/\/|†# ']['}{& F||23 B|Zl9^o||=ø|? !2731²-|>][$(l|D1!/V4|2j, “đ<>02-']['()-|>*9?” P[_]81|( Oµ7®£4(]-[ – in addition to our mainstay Tourist Anti-Harassment Education.

Great companies – Public or Private - are ALWAYS built on a Great Employee Experience, as it is Front-line, Value-adding Staff that actually Transfer Corporate Ideas into Something Tangible that can be Delivered to Community Tourism Guests.

For example, upon opening each of the U|D?<4|€ Høŝ']['££? 1/|/ K][|\|6§']['°|V & J∂|'|'|^1©/\'$ 14 P/-\я1?]-[&ŝ, q “L9©@1 R35||13|1(& & D1§λ$']['€я Pя39/-\23đ|V£?5 T®/-\l1€1²” \^/λ? Ð*/\//v\|_|/Vl+°/ µ2o|£? +#£ ∂µ$|²][©£? øƒ JCTOA & ']['|-|£ OPHPH!©3 0PH '][']-[£ l(\)|?7&2., for More Effective Emergency Response to both Guests & Local Communities during times of disaster or need.

By the time the Jamaica Community Tourism Opportunity Accelerator was operational & servicing Guests nationally, |0[λ|_ J^^^4![^? C()]V[/\/\µ|11']['l&$ }{/-\|> 13&£|V 6][|"†&|) \A/]µ£/-\1², S[]1@1²-Pλ|\|31€đ O|"ƒl[£ []ƒ L<>[λ|_ R£§l1|£/|/(&. £1 - |_!|{3 q B|_||1|{ B3đ, G€(\)€яλ+()|Z, P0VV&я T*°£?, |21µ§ A!|2 & W@+€я Pµ|11|*§ !

As recently as 2018, we could not have conceived + I|\|+€2/\//\']['1*/V/\1-C|_/-\5ŝ T*|_||Z!ŝ7 B€|)? ƒ01² |_|/V<|30K 4{.

W3 (/-\/|/ ']['øÐ^'/ @(|<|V()\|3<|6£ W||\|$<>|1 |"|Z9|\/| I®|3 T3[|-||1<1[_]1²4| 7&/\/\ uu][7}{ S[_]ŝ†41?4|>£€ B|_|5 N€+\^/ø|Z|< – which thankfully we gave Winston wide latitude in applying!

MORE GLOBALLY DISTINCT BANG-FOR-YUH'-BUCK

THANKS TO IRIE TECHNOLOGY, EVERY HOSTEL PROPERTY IS OUTFITTED WITH UPSCALE, DURABLE & SUSTAINABLE FEATURES INCLUDING:

to4HPS T|Z^©|<|(\)9 øPH (λ|/v\°$†) /-\11 H9ŝ']['3| G|_|&$+? I5|_q?đ\|/!|]&.

S T12/\©|{||\|9 []ƒ F|_|1²11!?#1/\/9?, Fl׆µя€5 & E(,)[_]][|D[]V[]311†.

Modern D9?/|\ B€Ð5 \^/][+/-/ P?!\//\('/ S©|Z£&/V$ & E1€[7|Z|(λ| Oµ']['£&†§.

A Goal of 80%+ E|_&[†?![q1 I/\/đ€][D€|V|)£/|/©3 \|// 10PH-G1²1C/\][D/\|>1£|+j.

Average of )\\'€|? O|_|']['|£†§ per Hostel Guest/Bed.

O<<µ|°∂2(j S£|\|$°|?$ |=9|? G[_]&$'][' Rø*]V[ E£3[']['|Zl

+ Plus Endless Other Irie Technology Innovations we contractually cannot disclose!


As the S913 O\|\|1132 & E?<|_[_]$l|/£ O|*£?@']['<>я ()|= Jλ/\/\/\!<λ'§ 24 U|*$[∂1€ C[_]|_']['µ?/-\1 I/v\AA3?ŝ][ø(\) H957£15 \|/l†# 1,000+ C9/v\]V[|_||\|!+`/ T°[_]®][5(V) B&Ð5, JCTOA'? Core Commitment is to a Win-Win, Net Positive Outcome that Creates Grand Experiences for Guests while Helping Local Economies Thrive.

Hail Us Nuh'

As the ?3VV3$+ Gø\|€|?11(V)€/\/†-|=|_|/\/|]£|) 3/\/7|'][''/, †|-|€ J∂|\/|/\][(4 C[[][_]/\\/1+j T*[_]|?l$|'|'| O999|2+[_]|V|7`/ A[<£1&) ƒ4[][|_][+^+€? C*/|\]V[|_|2!7°/@ŝ£|] T*[_]яl?/\/\ - |_|£ \\' µ/v\l³я€£|^ °PH S[_]§+/\l(\)4|3££ T[]|_||Z1ŝ]V[ - to Incorporate the Local Layman into Tourism for Purposes of Economical Empowerment.

At the given moment of JCTOA'ŝ 1|V©€|D+!()2, R£∂|_ E?']['∂']['€ A|/∂||_@|ol|_|7'/ (°/|\|o1H<>я D[_]/-\|_-P|_||Zp<>ŝ3 B|_|ŝ D3|**75 1|1 E\/£2j P@я15}{, я€?µ£+&o| l/|/ 9[_]2 C|_|12я€|\|'][' Pø1²']['|=*|_][() <>PH to4 H9ŝ73|ŝ - & 4 C()/|\/\/\€1²©|^1|_°/ Pя0<|[_][7l\|£ E(*-F∂®|11ŝ +0 §µß$][<|1(\)£ JCTOA F*ø<| & B£\|€®/-\6£ expenses!

More importantly, S|°/-\[€ @(\)Ð/øя E|V+||?£ B|_|!1<|][|\|9$ 41²3 p2()|/1Ð&|) []/V &@©}||Z/\1 T2λl| H05†&1 P12*|°32+`/ ][2 £\/€|?°/ |D/-\|21§# 7ø |"/-\<|11+@†€ S^S|_|9€12\/1ŝ£|) Cultural Exchange between Tourists, Local Vendors & Representatives of the wider community.

This provides q S£(µ|Z£ & O®6^/V|z3o| P1λ7|"0я(V) |"()|? “B121/\\/9l|\|6-+|-|3-C[]/v\[]V[]|_|(\)l+'/-']['ø-+4&-T0µ®lŝ']['” - in the interim - while Crime & Poverty Reduction Programs do their part in allowing More Robust Future Avocation of “Tourists-Out-In-the-Community”.

Today our Flagship Authentic Cultural Trail Cultural Immersion H<>?']['31? S|/v\|_||†λ|\|£<>[_]5|'/ I11(1²€q§£ D£AA@/V|] & C[]2§µ|\/||>']['][()|V []|= L°[/\1 G()<>|>ŝ & S31²1²£^†3 E|'|'||D|_*°/[]V[]3|\|7 \|/!74 λ11 !/|/l']['lq1 }{][2& 9PH 600+ S+/-\ƒP7PH()1²/v\ |=0|? O|29/-\21z€<| Cultural Exchange between Tourists & Local Jamaican Communities.

&@©}{ A|_|+|-|3|\|+|< C[_]|_7|_||Z/\1 T2λl| H

Irie Technology Consultants Remuneration for the Provision of Services 11<|3|2 +|& C<\3/\/'][' \\'/-\? P?°\/lo|£o| |"ø|2 λ? @ G[_]@1²∂\\/†&£|) B/-\ŝ3 F&3 \^/#!<#, ][/V &PPH&[', \A//-\5 λ S']['q?†|_|p E?][D£|V§3 <H A|_|†|-|€/|/7][< C[_]1†|_|®/-\1 T?/|_ Cø\2!†`/ T[]µя1?^^ E©*ŝ°/?']['€|11.

GOJ'5 to019 D3<][$][*2 ']['° “B|_|'/-Oµ']['” †4& E/V+!?& R/\§+λ R°[_]7£$ C°|11[]V[]µ/\\/1']['°/ T[]|_|12][?(V) P£/\']['|"1§][+()12 W€|©()|11& / S4|=&†`/ F2@/|/<|-|1$3? - Sl]V[µ\/€[]|_|$7q1][†j (\/\/][7]-[ ][ŝ|_/-\/|/Ð-|/|/l|]£ T&2Z|@£ R£5†я1[7|[]11) – E£1/|\1|Vq+£|] J^/|\λl(@'? N£€|] 79 O†]-[&яH∂(& “E?|°*|Z+ L3q|{@63” PH|2<>/|\ O116<>!|16 I11<£2']['1\/€ A6?3£^^3117$ & P/-\?41£€1 A2|2∂29£|\/|3|17§ |=*я L!<3/|/?1|\|6, R()°/4£71£§ & A(\)©|1|_q®`/ S3я\/!(£ŝ.

N°VV 1/|/ 20to0 \A/17]-[ D3\|3|_()|°|11€2+ P|2/\(7|[/-\|_£j C()]V[|*£&†£, J4|\/|41<λ/|/$ 4

AN OPPORTUNITY TOO IRIE TO REFUSE

The Government of Jamaica's C°[]V[µ21†j T°|_|®1?[]V[ø$'/?7€/|\ D3|/€|_9|°^^&/|/W°®|_Ð R&<[]®Ð? |"ø2 E><|D3|]!7|°[_]5 F∂$†-T2λ(|(][26 & B|_||?£@|_|[|2∂†1< R3|)-T/\|²£ R&|]µ<71*/\\/? once Winston Sweetened the Already-Sweet Deal.

  Winston's Transparent & since-Audited Commitment to Spending AT LEAST 51% <>|" 7#7#€ L*125 & S[_]|*|D|_|&я? - was the Deal Maker GOJ Could Not Refuse! 

Additionally, the C()|'|/† /-\|$() E)(9|_l[1†£`/ P+&(75 & L£6∂11'/ E%©|_|_|Ѐ$ Aµ†]-[3(\)+!< Cµ1†|_||Z4|_ Tя/\l1 C0(Aµ/\/17`/ T[]|_|1²!§|'|'| H*5†€1 P®9|²£|?+][|1|>/[]? C^|21†q³£][/\\P|_€<|9&<| @§ S£([_]|?17`/ []|1/\+£?[]1² A/\\/`/ V <>|2 D3'][' - either Individually or as a Group.

WINSTON'S NITTY GRITTY

In retrospect, it is easy to see that Irie Technology had the perfect mix of expertise in the acquisition, development, furnishing, equipping, marketing, maintenance, operation, management, supervision and direction of 4<>5']['£|ŝ, †4∂7 †]-[€ G()\/&1²2^^&11† []PH J^]V[∂|<@ VV1?]-[€o| ']['ø <>|>7λl? ']['/-/3 |>3|V&P|/||]][?6 §&|?\/]][116, £kw|_|][][D|D][?9, ]V[4?|(37][?6, /\/\ql/|/+€2∂|1©€, <>|²£|?/-\†l<>\| /-\|1<| <|][|Z3(7][0|1 9PH †#£ Aµ7}{£2†|< C[_]£']['µ9`/ ∂6|?€3|) †<> p1²()\|1|]& $|_|[/-/, \|/!†4 †]-[£ [_]/\\/|]£|?5+q11o|][(\)6 7}{@7 11<> |_€$? 7]-[4(\) -aite0% 0PH ACT P|Z()|=][7$ should tangibly benefit the Public & Jamaica Vision 2030!

MORE FINE PRINT

Additionally & Separately, the Government of Jamaica also wished to obtain, for the benefit of 7#€ A|_|7}{£(\)+l©²][3 T€(4|\|[]1ø6°/ P1²<>|²2!£7∂2j D£§16(\)§, C[]/\/<€|²+5 & M놣|2][^15 - |(\)©1µ|]|/|/6 /\11 †|2^đ&^^λ|2|(5, ']['|?4<|£ /|/∂|'|'|£ŝ, +я/-\|>3 §€©|2£']['§, <||?'][']99/-\11§, <|l$']['l/\/9|_|!§4!|\|9 <]-[4|Z@©']['&1²][§†l©§, (9][Dj|213|V *|? 1²&[<>2<|€đ |\/|^†£я|4| |?3|/\†£|> †9 M4|Z|(£7][/\\/9), $øPH+\^/4я& λ|>|°|_1(@7][*|V5 /-\/|/|) ()/|/!( []|? *1²λ|_ |=°®AA), so it was Easy to Find Common Ground & Move Forward in Converting the Infinite Opportunities & Dual-Purpose Synergies Community Tourism presents.

Imagine today's Catastrophe of NOT having S']['λ(\)o|λ2Ð12€|> B£|> C4|2λ©|']['°/ |=<['ŝ, \^/#|1&  J<>13ŝ AND q L|\|€ T1²@1/V][26 H*5|>][+@1][+j S©#()()1 – /-\|_£ PH[]12 @13°|_|'][' U0K ][D£® B3Ð! 

(|21|_|$ |(£7|/V6, M∂(\)∂9€]V[3/\/† & Mq|V|>*|/|/£? (<>?†$...)


WELCOME TO THE BUSINESS OF IRIE

The Jamaica Community Tourism Opportunity Accelerator increases Jamaica’s Community Tourism Competitiveness by Expanding the Material & Knowledge-based Innovative Capacities of the Sector. 

TOP SECRET: GOVT EYES ONLY

Get FULL ACCESS to this Page with an Official GOVERNMENT OF JAMAICA Email Address.

For Identity Verification Only. Don't Want Our Plans to Fall In the Wrong Hands.

Don't Be Shy. We Probably Already Have Yuh' GOJ Email Address anyway...

FULL ACCESS


Our Daily Commitment to Building Distinctive Capabilities that Leverage E©<>|\|(\/\!£§ 0ƒ S(4|3 & |)?!\/V, !5 $|>3AAp£7€11® |]()€ŝ |>&']['†3|? 7|-|4? ']['4£ ©°|'|'||2£7][7l[]/\/ - & that other Companies & Countries find hard to replicate.


By offering Unique Products & Services – and Charging Premium Prices – Jamaica achieved Differentiation Advantage; then maintained it utilizing JCT&/|/§!\/€ R4\A/ M/-\†&|2!λ|ŝ, EPH|"! to create Maximum Value for Jamaican Community Tourism Guests.

JCTOA A©( ()|_|я E|£<†1²![1']['`/ Bl1|_§ \^/|†]-[ p|29|°|Zl37^1²'/ I1²|& T€©|-|(\)°|[]6`/-đ£$19/|/€o|, E11€26`/ Aµ79/v\/-\7![](\) S'/§†&|\/|ŝ, #€19$ J/-\|'|'|/-\][[q G/\l|V S|_|][D£|Zl()1² C/λ|3l|l+!3? †]-[®ø[_]6}{ I(\)(\)*|/^†l9|V & 8`/ D1²^(V)@†![/\||'/ R3Ð|_|(|(\)6 0µ2 O|*€1²q']['][/\\/6 C*§+ŝ!

O|_|® 40,000 S0_ F7 Hj|)®<>90/|/|© O26@/V|< P2()|]µ(3 & E99€|?°/ (HOPE) C£|V']['€2 & 3 O|?9^111q|<€ †}{€||Z *VV11 T?()|²![@1 S/\1/\o|5 - q§ 9@я7 <>|" 0[_]12 Fq|?|11-']['0-Tλ|o££ E?][D€2|&/V<& - 9λ][/Vŝ JCTOA /\<|đl71()(\)/-\1 C°/\/\|*&']['l7][|/£ A|>\/^(\)†^6£ PHя9/v\ “O\^//|/|?9 ()[_]|Z Sµ|D|*1j C4λ|11” & 13j H3λ\|!|_`/ S][(\)9 °[_]? ø\|\||V F()°|> /312q63 C0$†ŝ.

A5 ^ G9\/7 A9&/\\/©'/, JCTOA'ŝ ][(\)1†][∂£ A((&?§ +[] D£&|D&® F|/\\/∂|1[1/-\1 R3§<>|_|1]['λ9& l2 ()[_]|? ][†∂£ !/V†£2$|\/& Tµя|V[] ][|Vo||_|?']['12`/, ^1|*\\'1/\/9 +|-|(|>^(|(£? / T[]|_|1²][5'][' B[_]5 S`/§†€|\/| ']['9 Fl&||) λ M1× 9|" drei0 Dl& E1&©+|2][© H0|>-O/|/ H°9-OƒƒTourist-Specific Buses.

In True Embodiment of Community Tourism's Spirit & Intention - in addition to providing  both Traditional Tourists & Value-Conscious Backpackers S^ƒ& & !&/\/7 A(<€§$ †ø A11 R&9l[]|Vŝ ()|" Jq/|\/\l[@, JCTOA'? L[]©q| L*ø9, S©&2|< Røµ']['3 & E?9 B[_]53§ q1$() ||16 |>€|\|&PH!+ ']['° L*(/-\1 C9/|\AAµ/|/l']['l3$ &2j|]@`/ J@|\/|∂l(/-\|1$ |3°/ Creating Long-Term Employment Opportunities with Room for Advancement.

With both /\ R&<| C|Z[]5ŝ-(&12+||=|&<|, ?€©µ|2][+'/-/v\||1<|£|> T9[_]2l§'][' Sµ|D?7 O|"|=][[&1² & λ|1 µ|_7µ?4| I|'|'|[[]£®?][ø11 T1²/-\\/£1 H*§'][' ŝ+/\71()/\/ @|>ø@|Z|) £4(/-/ B[_]§ - |/|/ 4o||]][']['l<>/|/ †* ']['/-/& D|Z][\/&12 & to4 H9?+&|§ \^/0я7}{ <>'][0M, the Everyday Jamaican was also going to receive some Seriously Positive & Enduring Run-On Effects.

MORE GLOBALLY DISTINCT BANG-FOR-YUH'-BUCK

THANKS TO IRIE TECHNOLOGY, EVERY HOSTEL PROPERTY IS OUTFITTED WITH UPSCALE, DURABLE & SUSTAINABLE FEATURES INCLUDING:

R£/|\()+3-Mø/V][†[]я£|> CCTV S£<[_]®][7'/ C4/|\3|2∂$ & A(©€ŝ5 C°/V†|Z<>1.

O|_|+|][]0? M()']['lø/\\/-S3|1ŝ<>2 / I/\\/|"?λ-R€Ð S&(|_|я][7j Sp*']['|_19/-/7§.

1 D€|>|©/\†€Ð S0|_^12 Wq73|Z H€/\†&? 3@©]-[ ƒ°® E|/&2'/ H<>§7£1 B/\+/-/|?09/v\.

1+ S*|∂® Pq/V££ A121²/\°/ []/\/ E\/€2`/ R0°|" *ƒ E|/€я`/ H°§†££ P20|*&|Z+`/.

E(V)£1²6&2(°/ Sµ|>|°£'/ T12/\1£&|2 \^// A!я & W@7&|? P[_]|11|²$ + G€/\/3|2/\']['91², €+[.

M*е|∂|Z R3©3|*+|[]2 B|_||1|]1116 \|\||7|-| D[_]+'/-S7^|=PH B|_|/\\/|< B3Ðŝ.

+ Plus Endless Other Irie Technology Innovations we contractually cannot disclose!

JCTOA's Staff are the "non-price" attribute that Distinguishes Jamaican Community Tourism as Superior to Industry Peers, as both our Proprietorially-Trained Associates & our Community Tourism Institute (CTI) Students are Entrusted with Standing Orders for “E\|€?'/ C()/|\[]V[]µ/\/][†`/ T9яl$† +<> M∂|{£ ∂'][' £3/-\?+ 1 Hµ]V[@/\/ C<>/|/11€[7][*|V Ð|_||?|?6 +/-/€1я S']['@°/ & L£/& q5 q 1!PH3|[]/|/9 B2^?|) J∂|11^1<λ A\ŝ$q|>[]12!”.

At 1st glance, Winston's 2019 Proposal for to4 Up§[∂|€ H95731? \A/!']['/-0+ B£o|? я|_||\|/|/126 @|_|11[]$'][' C*/v\|²1373|`/ *|= λ Lµ?/-\??€|) +]-[£ “S°/v\£|>^j P312}{∂|²§ S+q63” & µ|Vλ|\||/v\[]µ?£`/ 9*7 |o3]-[][/\\/|) I213 T3©#|V9|06j'$ to019 C[]AA|'|'|µ|\|l7`/ T*|_|я!ŝ|11 E(9$j$']['£/v\ D3|/&|_ø|2(V)3/\\/† A6|233|\/|&|1+.

Irie Technology's revolutionary combination of very specific (!/v\-[(\)°£()6l£? 7[] [®£/\']['€ q(\) I(\)']['£®7, E(ø-Sµ§+^][2^ß|_& Høŝ7€1ŝ – eight0% |²ø|/|/&|?&|> |oj W|11o| & Sø|_^® E/\/€1²6'/ - granted Jamaica Unique Capabilities through Innovative Processes and Products.

At the end of the day, t+} J^]4[4 C9]V]µ?!†`/ T<>[!ŝ]V[ O] D9< >12+µ|1|/|/9 was the Critical Determinant in the Rapid yet Meticulous Development of Jamaica's Comprehensively Integrated & now widely-acclaimed Cultural Immersion Ecosystem.

Msg Us Nuh'

In addition to the Key Competitive Advantage of N\|1/|/9 M*|?']['9/\6€ °® R£/7λ£ E)(|23(\)?3? – T#@|V|<5 †7AA&|\|7 !/\\/ †43 JCTOA – Z£я° †9 N&|_!9!l³1€ E/\/£я6°/ CøH1²[]|11 µ§€ <>|" <[_]']['7l|19-&|>9& 7&©/-//V°|_[]9°/, q|uu <>|_|2µß||[ A6©'/ 7øλŝ][1'/ €']['µ®/\/ °\|€|2 O11& M!|_1][ D[]|1/-\|2? <>|" †4£ P£()|°|€'§ I|V&5†[]V[]3|\|† 13λ[|( into Government Accounts as Profit Every Month!

Beyond the Bells & Whistles of Aµ†0|11^']['£|] C|-|&©|<-I|\|/Oµ'][', K&°/1£5ŝ D[]°|? L()©|{ŝ, R09AA O[[|_|p@2[j S#4'][' C[2|/& |>9']['# E2€129'/ & T][|'| l/|/ |2+€/\\/7!<>/\/^1|_'/ “O\/€+4|"|=3đ”, J1²3q7l|V6 H0$']\$'][' 1:1 G|_|3?'][' 7() S+4ƒ|" R/-\']['1<>§ – lies some serious JCTOA Destination Assurance Horsepower!

Irie Technology's proprietary Aµ'][']-[3?†l< Cµ|+µя∂£ T?^l£ |>&5!6/\\/ l|\|©[]|Z|D()®/-\+3§ <£|\|+®4£1j-/|\∂/\\/λ6€|> ?€®|/1[£ŝ ?µ©|-| @5 CCTA†']['£?Ð^11[&, GPS F|3&7 T1²4©|<|/\\/²35?||/3 D?][\/!/|/9 A|_&?7§ – q$ \|\|€|| ∂§ PS T1²q©|<][/V9 *PH H<>?†£| F|_|12|\|!§4][|V95, F1%+|_|123§ & E(,)|_|!|D|'|'|£(\)+!

An even more Remarkable Capability ø|" JCTOA & †#& A|_|+#&|1+][[ Cµ|_7µ1²4| Tя∂l1² Al³l1!†`/ ']['ø I|1$†@/|/+£j L°[|_|3$7 \/\/|+|-| GS T?^©|<][|16 |"®[]AA +|-|3!|Z R€ŝ3|?\[]|\| D€7/-\|1ŝ.

JCTOA PS S°/57€AA$ q£ŝ° |Z\|∂+][[]?§ l³`/ Q[_]32°/1/\/9 G|_|&?+ L*|\| Mλ|?|{312ŝ *?|£ @][D5 – PH<>я £?@|\/|91€ G[_]3?'][' 2|{&®? |<>©@†£|> 1|V “W€||2|> P|/\[€?” ^† “W3!®Ð T||113§”...

Admittedly, it took a bit of Internal Government Discussion to decide whether to (i) T|Zq©|V)Vl†°/ T°µ|2|$AA G[_]3?†§ to4/7, or, (ii) Lø<λ†& €§']['$ S9£©][ƒl(@£|_`/,  - as well as come to agreement on the issue of making this innovation publicly-known, or to keep this capacity to ourselves...

By delivering such a Safe, Unified & Integrated Community Tourism Experience that Guests are willing to pay higher prices for, our Globally-Unique Features & International-Class Quality creates Barriers to Entry for other Destinations, making JCTOA the strongest element of Jamaica's Competitive Advantage - & Natural Monopoly in - Worldwide Community Tourism.


With the ability of each of ø[_]2 to4 H°ŝ73|ŝ 7ø I2đ&|²£['[©]'/, H<>+ Wλ']['&|Z, R&P[6£я/-\7!0/V & C0ø|{!29 F[7][3ŝ – € A[_]7#€|V†l[ C|_|$?[_]®q(\o[]7# T0µ2!57 & L<><λ1 E/v\€?6&|1(°/ R€?|29|1$£ - €5|2€©][∂|_1°/ \^/][+# 0|/&2 °|]&12/V D0|?|11 B£|)5, 20 M()|o|1£ S°1q|Z K!7(\)§ & 1t†21( B[_]ŝ€§ I$|q/VÐ!<|€!

Ding Us Nuh'

T#3 |>&23|=|']['ŝ øP[$+€|\|<€ 0? 1(VÐ1q†3|j |/\/$']['^*€đ) E/\/£1²6j-Eƒ!<1&27 A][D91lq|V©3ŝ 7<> R3][D\[& E\\11 30 P|Z°p£?']['][3? U|2|"2[]?'][' - ][11§†&/-\|] [|>|>!/\/9 £/\\/*1²[]V[][]µŝ Sø1@2 C∂|²^©1†'/ - <>[_]']['\|/&16#€đ †/-/€ <9?']['§ 9|= ∂ 1^126£я <>|2 []V[]µ£']['|p£3 Commercial-class Systems (Panels, CC's, Batteries, Inverters, Wiring, etc).


In fact, regardless of Brand, practically all JCTOA C*()£E(,)µ][p/\/\€?+ – R£ƒ|?][6£|2/\, F|?&€(\)&®?, A][® C()/\/|>|']['l<>/\Z|\|λ£ [_]$£ 9|" ^ §9€©][ƒ!< 5[_]|o-<9AA|2[]|V£|17, q1|_0\A/||19 0[_]12 P|2()9&1²']['j M/-\|Vλ9&^^3|1'][' T&/-\(V)ŝ to develop additional Competitive Advantage in the form of Focused Skills, Competence & Knowledge - plus a Supply of Interchangeable Spare Parts!

High-Quality JC||?11][?#!?95 & E0_µ][|²(V)£?7 ∂|?9 61|/& /-\ B€']['+€® W@|21+'/, \|/17}{ +#1|_||=/-\<+[_]1²&|? 0|= †}{3 <®]©/\|_ 31£/v\€11+ l|\| JCTOA'§ E|V€[_]']['9//\\/ S`/ŝ+3]V[ standing behind their products for 15 Years!

I(\)&?|D311ŝ!|/£7€1²|∂|_ŝ |=<>|Z JCTOA F()°Ð & B3\/3®λ9€ O9£1²∂+][<>|\|$4297]-[€я “Iя1€” A[_]†#€(\)+|< Cµ1†[_]12^|_ T?∂|£ PH€/-\']['µ1²€ +]-[@7 makes Jamaican Community Tourism capable of outperforming our competitors over a long period of time.

Up to 50% of F9& (9$']['$ λ|?& 1|\| †}{& R/\uu Mq†3яl/\1$ ŝ9, 4? 4 C9|_|?†12°/, J@|\/|4! F][6[_]я& HjÐя*|²|©ŝ O|_|'][' - +|-|€ ]V[9$+ Sµ5']['∂!/|/∂|31€, E/V31²6`/-E|"ƒ|©|€/|/+, /\(\)<| L413<>|Z-Eƒƒ!(!£|17 \|/q°/ +° G2<>\/\/ F9°đ.

By Achieving Cost Advantage with Valuable, Rare, Hard to Imitate & Organized Resources – like drei C9|11^^&|Z(|@1|_3/\/<€ (^1ŝ<> |2?9<|µ<1?6 F|?&3-R/-\29^/\/|( E99ŝ) – Jamaican Community Tourism now has a Special “E|\|\|!|Z°|\|[]V[]&/\/†41|'/-PH?!3|V|]1°/ M&/|/µ” - to Draw in New Guests & Keep them Coming Back! 

The popularity of “Farm-to-Table” solutions has skyrocketed in the past few years as people become more interested in supporting local farmers and getting fresher food from sources they know and trust. 

Farmers markets are more & more available as People recognize the Profound Social & Environmental Benefits to eating locally-produced food. 

Industrial Food is Planted, Grown & Processed with Effective Storage & Transportation as the Primary Goal - not Taste or Health Benefits. Even large chain restaurants are now sourcing supplies locally, knowing more customers care where their food comes from

As global populations become more vocal about where their food comes from & what's in it, Jamaica has an Opportunity to Capitalize with JCTOA'5 3 C*/v\|\/|€|?©][^|£'/-['l\/€ E<ø-F/-\?^^5 - \|/!74 9|?/\$§-PH€|> C@7†1&, Pl6?, G[†$ & C#![|<£/|/$ }{µ|\/|/-\2££`/ |3Ð \/_]£$†4[]|_|?£ F/_!†][35.

JCTOA |>я0]V[*']['3ŝ & ][D®@(+1<3? D9§']['l[ A6|?][<µ|7|_|12€ & |>|?[]\|||)35 A6?0†()|_|-\|31€ŝ & F2µ|'][' ']['<> |\/|4|{& ']['4£!|2 0\^//V T20|D|(^|_ Sλ1@|]ŝ H01² L|_|11@1²'][' *ƒ 9|_|12 F®[]V[]-7ø-T4ß|_& E>
Bj |11/\|{1|16 ']['/-/& S€/-\5 F1²µ|†? & V&63+^ß1&§ q\//-\|1/-\l³1£ ^7 C|_||']['|_||?41 I/v\/v\£я§][<>/|/ H°15 & E[</\/\ŝ ||1†9 /-\ M/-\|Z|(&7][/|/9 S7|2329'][']-[, JCTOA l? /-\|31\ *[_]|Z M&|\|[_]§
, while fractionally reducing some of Jamaica's “export leakage”.

Making Jamaica agriculturally self-sufficient is Difficult & Expensive as it Costs More to Grow Locally than to Import, but there is Much to be Gained from λ R35p0(\)§][13|£ T<>|_|®lя§ {& ƒ|_|1|£2 ©[](\)+€×7 []ƒ E|/€|?`/Ðλ`/ Jq]V[∂][(/-\|\| L][ƒ&.

E|/&/-/]/\/V7|7j, Q[_]4|_!†'/ & C|V?|5+€/V[q£|€11]|Z J@/|\λ][, Agriculture & Tourism can still fuse to Produce Exponential, Dual-purpose Results.

MORE GLOBALLY DISTINCT BANG-FOR-YUH'-BUCK

THANKS TO IRIE TECHNOLOGY, EVERY HOSTEL PROPERTY IS OUTFITTED WITH UPSCALE, DURABLE & SUSTAINABLE FEATURES INCLUDING:

R£/|\()+3yø/V][†[]я£uTV S£<[_]®][7'/ C4/|\3|2∂$ & A(©€ŝ5 C°/V†|Z<>1.

O|_|+|]y/\\/-S3|1ŝ<>2 / I/\\/|"?λ-R€Ð S&(|_|я][7j Sp*']['|_19/-/7§.

1 D€|>|©/\†y/ H<>§7£1 B/\+/-/|?09/v\.

1+ S*|∂® Pq/V££ A1y†££ P20|*&|Z+`/.

E(V)£1²6&2(°/ gT12/\1£&|2 \^// A!я & W@7&|? P[_]|11|²$ + G€/\/3|2/\']['91², €+[.

M*е|∂|Z R3©3|*+|[]2 B|_\|\||7|-| D[_]+'/-S7^|=PH B|_|/\\/|< B3Ðŝ.

+ Plus Endless Other Irie Technology Innovations we contractually cannot disclose!

To ensure that +/-/€ Aµ7]-[3|17][© Cµ1+µ|Zq1 T|Z4!1'$ F()[]|) & B€\/3|?λ9€ S|_|][D||Zl-P∂®|?}{ T€2|?17[]я°/ & S|_||*p1€|11€/|/7 µ|§ from Local Jamaican Farmers to Provide the Volume & Consistency needed.

The Competitive Advantage of the JCTOA to Locally Source & Aggregate Fresh Food, while allowing More Value to Stay in Rural Food-producing Communities - & offer New Business Opportunities that bring young people back home – is further enhanced by *|_|?][$/-/*/|/@ P9|_||+|2j P[]$§&$”.

T#£ C()|11|°3†|7l\|& AÐL()©@11'/ S()µ12(3 & A66|Z£94+3 Fя€?]-[ F[]9|), \A//-/!£ S']['∂'/ !/V R[_]я@1 F<>[]|]-9?0<|µ©!(\)6 C9^^]V[µ/\/!+|£5 - & °ƒƒ€2 N£\/\/ B|_|§!€§$ O|2|20|?7µ|1][7!€§ ']['#@7 l³я][|1|D€ø][D1£ |o@(|{ }{<>[]V[]£ – !§ |=|_|я7]-[£12 €/V/-//-\/\\/©£<| |3`/ []|_|1² “P/\?l$492q1 P9|_|1']['2°/ P[]ŝ5£5”.

M*|o!|_3 T&λ/v\5 ()|" JCTOA S+q|=PH ][/\\/ S9£<][^|l2£|>7() ®|_||\| []2 W@§']['3 V&937∂l³£€ O11 - 7я^\/€| £∂<|-| P/-\2!5}{ @5 N&€Ð£o|, P|_|2[]-[/-\$l/\\/6 L|\|£ C}{l<|(€/\\/5 |=1²[]/\/\ L0<41 F0 F()uu|5 |2£2 H()µ|? O?-']['#&-S|20+ |/|/1†/-/ “M&<#∂/\/][2£Ð P0[_]1']['2j P1[_]©

ŝ” - |3€|"ø|Z3 D€|l9ŝ7€£$! are another Strategic JCTOA Innovation used to develop new & better Products, Processes & Business Models that Support Local Farmers & Incorporate them into the “Community Tourism Economy” - while Granting Jamaica a Competitive Edge in Food & Beverage costs over competitors.

This Specific Capability of the Jamaica Community Tourism Opportunity Accelerator to Quickly |]£ l/V 7]-[£ A|_|']['|-|£|V7!( C[_]1+µ2q£ T|?/-\1|_ 8&!26 E/v\][D*|/|/&23|] +ø ()PHPH&12 F9/N][6/-/7 Gµ£?']['5 - 1(\) 4<|o||']['lø|V +* †/-/REE H*$']['€1 Bя&/\|{|=∂§']['!

The Unique Competitive Advantage of JCTOA to S[_]|D|²||^|€12+, q|_?0 L3/\\/<|ŝ l7$|?€|°/\|?&Ð/\/£?§ & D357?|_||?4(\)(£ by Expanding both Jamaica's Domestic Poultry Market and National Food Security, as well as Bolstering each Parish's Emergency Response Capabilities for both Tourists & Locals.

Scalable Recipe Management Software allows JCTOA to C311+2λ|_£j M^2q6£ 41<>Ð?, P12<>|>[_]<']['?, λ|1|> A||_0\\'&|> S|_||3§71']['µ†&ŝ 7ø Ensure Consistency across Kitchens, Cook Shops & Restaurants.

Minimizing our Food Costs for 30 Kitchens starts \^/|']['# £9|D&|> |o°/ <>|_|12 M€|\|µ C|?&q']['][011 T3/\AA, [°|11|2яl§3<| /|\°ŝ']['|_'/ °|" Fλ<[]V[] I/|/§7][+µ+£ (CTI).

The Menu Creation Team calculates R€[][9£ C<>§+Mλ26|11§ l³°/ |_|†|1121?9 S9|"†VV∂я& ']['() T1 †4& P14+€ & Lø©q| |Dя][©& |=1|_|[+µ∂']['|[]|1§.

Smart Stock & Inventory Management provides Real-time T|2/-\[|(][11& |/V912€<|l3/|/+§, \|/|-||<|-| ££^o|§ +<> ][/\\/[|?€^ŝ£o| ©<>$7-£PHPH&(+l\|£|1&ŝ$ VV]-[][13 1²€đ[_](!/|/9 \/\//\§†λ9& & |>1§<|2&|°4(\)©l€ŝ, simplifying stock management.

JCTOA R3[||D£$ S°//\/[ ']['() H9$£ O2§|']['£ ŝ+3| C()ø|< S/-/0|> $3££5 @/|/ ()p†|*|Vλ| “J€?|{ C/-/1©|<£/V Dl?/V£®”, JCTOA I|1\|&|V†0|Zj Sj§']['£|'|'|ŝ |(2<>\/"" 64="" b12="" k="" p=""><="" style="font-size: 1.57143rem;">§£|) +° |€q|/£ ']['43 5/-/£1\|&5.<+1`>

As λ G<11€ ']['<> I/v\|*|?ø|/3 ']['#|!< G<>[]|], uu£ S]-[/\®&['() S[_]|²][Dø|2† °[_]1² S&®\/1/V9ŝ 9ƒ Up ']['ø 4,000 Fresh Meals per Day to our Guests, Staff & CTI Students.

%(£5? (\)65 /\1²€ '][''/|²1©∂£|_j $#λ12€đ \^/|†]-[ P[_]ß? @$ ()[_]|? H°/o|?°|°<< P2[_] H][9|-|£я Qµ^17`/ - to not displace Community Farmers already established in Local Markets.


WELCOME TO THE BUSINESS OF IRIE

The Jamaica Community Tourism Opportunity Accelerator focuses on Market Attributes that Set Jamaica Apart from Competitors & Builds Superior Capabilities that are Difficult to Duplicate


Operational Efficiency is another Competitive Advantage the Jamaica Community Tourism Opportunity Accelerator brings to bear in our Consistent Development of Innovative Products, Processes & Business Models that provide Jamaican Community Tourism with Strong Competitive Edge due to 1st Mover Advantage.

Link Us Nuh'

Even in the Old 2016-2018 Days when we were still just a Spark in Winston's Eye – Irie Technology's O®9^|V12∂+| +[] Cя€473 @ Jλ^^ql©∂|1 C<>/|\^^µ/\/][†'/ T0µ|2l5]V[ E<[]5`/§+&^^ +|-|/\†'§ “F1+-7[]-P[_]я|2|{ that Accomplishes Our Strategy of Growth through Disruptive yet Sustainable Product Innovation.


While Centralization Leverages Expertise, Shares Knowledge & Creates a Single Analytics Platform, l7 5|V9 ']['|/|\& & |/\/<|?3λŝ£$ |"€6§ ()ƒ <|!§<[]|1/V&<†l*|1 |=|Z[]/|\ L()[λ| (\)l/|/9 I/\/§!6/-/† & T∂£&|1+ !? L[][^|_ G6®∂|*/-/l< Mq2|<3']['? & F|_||V©†][*|\|4|_ Bµ?1/V&?§ U?!†?.  

To achieve Greater Integration between Business & Market Units, JCTOA F[_]/\\/(+|()?? S/-/q23 I2|_£ø\\'§ 7|-|€|\/| 7° C<>/\/|\|€[7 C0(\)5!57£|V+|_'/ 74120[_]94 †4& C0|2|°°1²@†3 C3|1†&2.

L!|\||{@9€? ƒ®ø[]V[] ']!|\|l|19 E|"|"€(†!|/€ P01?+-7[]-P(/\^^µ|V||V C[_]§+[]|11£|Z F|Z4^^3|/|/9я|{, T0[]|_$ & S+∂(\)|]/-\|2|]ŝ - λ1|_øVV? ']['}{£ 3(\)+!12& Jq/|\|/V][†°/ T9[_]|Z][$/|\ E(*5j?†&/|\ to Gain Competitive Advantage from both Global Scale & Local Presence!

Operationally, +/-/3 JCTOA ][ŝ ^ ([]|\/||>£&(V)3?']['/-\12`/ |²&1q']['|()?$|-||p? []|= /-\ S][|V9µ|^|Z Bµŝ][(\)&5$ - L3|/&®^9|/|/6 S[/-\|€, Aŝ§€+§ & E><][D3®+!§€ - \\'4||3 §]-[q2!?6 C|_|$7ø]V[£|2?, T€[#2°|_[]9!£ŝ, I11ƒ|Z4?+я|_|<7µ|Z£ & ^ S][291£ P & L.

Our Operating Model is S&'][' 9ƒ P|?ø(&, M3[4/\|1][ŝ[]V[]$, D3©1§!ø|1-(V)@|{|(\)6  & L£@|)3?5|-OA_]5l|\|3?5 U|\|1+$, F[_]/|/(+|°|1$ & G&[]6®4][D}{l© E%€[[_]+][*2 T3^|\/|? – \|\|!£|_ W*я|{ T06£†|-|€я 7[] G|?[]\\' 7]-[3 B|_|§!|V£?§. 

Since even the Jamaica Community Tourism Opportunity Accelerator can't be Great at Everything, we Focus on Differentiating Capabilities that we are Best at & Work Horizontally across Functions & Geographies.

When Horizontal Teams are Designed & Staffed Properly – and Empowered to Deliver Business Results - they can Provide both Agility & Leverage.

For example, †#3 JC®øÐ|_|<'][' 7 D&\|€1<>|7 & M^я|(€7!29 T£/\[]V[]ŝ 4[|29ŝ5 +}{3 C[][_]|V7|Z°/ \A/!']['4 A6|?1©µ£7µ|2/\|, T|?q!/\/l/\\/6, T?∂?ŝ|><>1²7λ+1<>? & Sµ9|2|_'/ C]-[∂l7][()/\/ŝ 70 E|V§[_]|23 †#/-\+ I|]€/\? (q(\) |3& B|2[][_]9/-/7 ']['* L1|"€ - while Maintaining Strong, Clear Messaging Globally!

Alignment across Structure, Process, Metrics & People is what determines JCTOA Effectiveness, with the Role of the Center being to L][$†3/\/ & C|_|<']['|_|я€ & +0 E|'|'|p<>VV£|Z ']['/-/£ P3°p|& C|_9ŝ£ŝ† +[] †|-|€ D3<|51 T#1|V|< T#/\/†-L][(\)&, instead of Delegating-Up to Management.


Leadership spends about 80% of their Time Improving & Enhancing the current Business Model, 15% of their Efforts Inventing the next Model for Migration & 5% of their attention Speculating on Future Models.

Buzz Us Nuh'

JCTOA Senior Leadership focus on Alignment of the Overall Enterprise Operating Model, How the Parts of the Company Work Together & How Power & Decision Rights are Distributed at all levels.

Executives work on Improving the Overall Health of the JCTOA Ecosystem while Providing Guidance on Priorities, Making Good Decisions about What Ideas to Pursue, Setting Expectations & by Smartly Integrating across Units where it Makes Sense, by standing-up Shared Services.

Upper Management Overseas the General Heath of our Organization & Provides Clear Guidance & Support to Teams that Govern Themselves & Make their Own Decisions on a Daily Basis.

Teams Need to Know Top Priorities & Top Challenges as well as the Overall Vision so they Can Align Team Plans with Overarching Goals. As there will always be Silos & Boundaries, Finding the Right Points of Intersection where people need to collaborate is an important ongoing part of the organizational design process.

To Better Understand the Needs of Value-Adding Staff, JCTOA Middle Management is <*3|> “O|_|† |11 †]-[3 Fl&1o|”, 59 I? ()/\\/ M££']['1/\\/6? & D!§[[_]5$l()/\/§.

Ping Us Nuh'

Middle Management support Front-line Associates & Help them Focus on What's Important to being Successful, by P|Zø|/][o||/\\/6 C£°$3 / A[+!\|& L£/\|)&я§|-|l|° & F3€o||o4©|{, R£[]V6 I|'|'|93o||/v\3?']['$, E5†4131!$|-|!|16 D!/-\£96 \A/l']['}{ O7|_|||)4/\/<£ uu#3/|/ T3λ[]V[]? /-\|Z€ F4<3Ð \^/1+]-[ Mµ|D']['!0|\|ŝ in their Road Map.

Cultural Exchange Specialists (CES's) at each Authentic Cultural Trail Hostel provide †43 P|?€-S[2€£?1/|/9, D|_|€-D|£][93/V(£ & Mλ7©/-/-M4|{|/|/9 necessary to promote & deliver a Safe & Authentic world-class Cultural Immersion product.

Cultural Exchange Specialists (CES's) perform dual-duty as £@[/-!']['3 £\/3/|/']['§, ']['}{@'][' <°-#9§+ C|_|1²1²€/|/€| G[+§ & L()[/-\| C9|11^^[_]2][']['`/ T*|_|2l?|'|'| §+/-\|_\\'λ|?7§ & L9<^| P£25()?λ1|+][3?.

Customer-facing CES's |*|4(3 C[_]1']['[_]|?∂£ T<>[_]|Zlŝ75 \|/1'][']-[ S][D3©lƒ![ R£0_|_|3?']['ŝ |=[]|Z J/-\/|\λ1(/\(\)$+|Z'/ []|" Tø|_|1²][?(V) ||<&|\|ŝ3 °|? λ ?†()2&ƒя9|V+/()/\/|_!|V€ ][D|?€5€?<3 - & |>|Z[]|/||>& †43AA F[_]?đ/-\/H`/9!&11& /-\/\\/|> C4|||> P?9†£<7!9?.

Cultural Exchange Specialists ©|2&4+£ 2 @2£^-?93<||"1[ C[]|\/|^3|2!£/\\/[3§ PH°|? †®λ|/€|€®§ £0<>|(l|19 ƒ()|2 I|1§16/-/+ !|V70 J/\/|E\|&|2jđ^`/ L!|"€, +я4<|!7][ø/|/? & ©|_|£†|_|?€ by identifying appropriate activities & competent local guides.

CES's work with A1²£|\/| S']['/-\|(€/-/*£|]&|Z? ']['° ©<><>яo|][|\|q+3 |_<>(∂£ |?°']['/-\']['!|V9 Cø[]V[]/&2|>∂†l*|V? ||1 ø2o|€|Z to equitably “spread-the-wealth” in each City & Wider Parish with traditional Tours/Excursions.


WELCOME TO THE BUSINESS OF IRIE

The Jamaica Community Tourism Opportunity Accelerator invests in the Skills, Morale & Welfare of the People Who Run the Business for Immeasurable Human Resource-based Competitive Advantage


An Old Adage in Venture Capital circles says “I’d rather back an ‘A’ Team with ‘B’ Idea than ‘BTeam with ‘A’ Idea”.

JCTOA strives 7° ^^&€Z][5/\/\ E)(©££13/V©& & A13<>|/€ M/\1²|(&7-λ\|31+[_Vl†4 Hµ|\/|/-\/\\/ D&\|&|99AA€11'][' facilitating our Deployment of an 'A' Team with an 'A' Idea!

Hail Us Nuh'

Our Encouragement of New Ideas & Non-ruinous Risk-taking, while T0£/\\/6 §*/|\£ |)€6|?£€ *|= F4l1µ|Z3, [|?£λ73$ C0/|\|2£']ŝ A61|_£ C?<>?5-PHµ/\\/[']['|0|V∂1, C()-£0(q+£đ, 10F°<|_|?£<|, S†λl³|3 & AHl6[_]®& <>µ† ']['\|/\\/ $71²^']['£613ŝ \A/!+/-/||V '][']-[£ B<>|][()/\\/, \\'!74 C*|_1€<']['1|/& R€§|²ø|\|5113|1!†'/ for the Success of the Mission!


Neuroscientific research shows that Humans are Hardwired to Connect, with Human Brains unable to Reach Full Potential unless part of a Healthy Group.

New insights into the Emerging Category of Employee Development and what Drives People’s Careers shows that W|(\)9 ^ M&@(\)|?6PH|_|1 Pµ1²|>[]ŝ3 (drei4%) 12/-\+4£|Z 7]-[∂? C}{4§!?9 R°£3§, T]3§ & P|Z°AA*†1()/V?.

A§ °(\)£ ŝ|z3 |)()&ŝ |1()+ PH|7 @||, /-\|1\/31()9^^£2+ D€|*λ127[]V[]&(\)† F[][µ$&5 ()/V B@ŝ|( Hµ|11/\/V B€4/\|/1<>12 T12|_|!ŝ^^5 to Hire, Assign, Train, Motivate & Retain differently-motivated types of JCTOA Staff.

AA“P1€^$µ?£-S£&|(1(\)9” 111 |11<>7][|//-\†!ø11 – 4.|<.4. A|\/||>l']['19µ§ ^2<| S€£||\|6 †]-[£ W°21Ð λ§ F|_

H£12€ `/9µ \^/111 |"][(\)Ð ()|_|? H<>§']['&| M∂?46&12ŝ, R3©€|D']['?][*|1 T|2^\/€1 H[]§†5, C°°|(§ & Bq?7£/\\/|>£1²§ - not to forget specialized, JCTOA middle-management Cultural Exchange Specialists (CES) stationed at all Hostels – the critical linchpin between Guests & Local Communities.

Conversely, ø7}{&? A?$0[lq']['&ŝ @123 P*ŝ!']['||/3|_j M(1 9][|=']['&|) \A/|†4 VV/-/@7 ©∂(\) ß& [∂1|_£|] †|-|& “P°\|\|€|? ()PH N()']['1©!29”.

9 7}{£§€ Aŝ?ø+£(†9я§ <>|" *[_]? O®9/-\2!(\)/\7l()|V |||{€ S£?\|l<£ Mq/|/∂6£|Z§, H()5']['&£ P120|D]1|_`/, <>µ? &/\\/†][?€ R1§|{ M∂(\)∂63/|\&/\/'][' D&|*q?†(V)3/\/+ - as well as Tourist Safety & Reputation Management Officers.

Monthly & Christmas C9[]V[]/\/\|55|*/ \|\||+/-/ <>\/3|2 6 M*27}{§ øPH S€12\/][[& – |=я[][]V[] K!+©#£/V A†7£/|/đ^/V']['? ']['0 '][']-[£ VP øPH Mλ|2|(€']['!?6 - R3VVλ®o| S']['∂|"PH \^/l® Sλ£€ŝ & Cqя R311+/\1 R£\/3/|/µ£, I/\\/[?&@§!|\|6 EAA|°£ø'/€& E|16/\93|'|'|€/V'][' ][/|/ ^ S|-|/\®€đ Gø/-\|, toward the purpose of Making Associates More Productive!

Every Journey Begins
with a Single Step

JCTOA's Community Tourism Institute is where we begin our Journey of D£\/£1[]pl|V6 7/-/€ /\/€%+ G/|/9 \|/1+# S|_|5']['/-\1(\)/-\ß|117`/ C<>/1()[_]?|\|&5ŝ & P()7l|/€ C|_|$7°/|\31² S3|2\|][(& p123<|!?pø§1†1ø|\|§ - †}{/-\† ££qo| +9 E\|&2`/ C()]V[AA|_|/\\/1+j T9[_]1²15(V) G[_]&§7 M∂|(1?9 /-\† L€qA|_|']['4&?']['l( H[_]^^/-\? C*2|V3<'][[]/\/!

Research shows that 7/-/€ D 7° H2& /\ N£uu A|D|²1l©4117 !? M@|)€ 1|\| 3 ']['<> 5 M][/|/[_]†3§, !? 7}{€13λŝ1©^11°/ /\ŝ|{? “Wøµ1<| I VVq|1+ 79 |>& l2 /\ [@? uu1+}{ †}{1? 9&яŝ*/|/ ƒ°|? ∂ 4-H*[_]12 |>|Z][\|3?” 


H*VV€|/&я, +}{1$ “W^|?]V[ & F|_|(\)2`/” |"£&£1/|/9 4∂5 Z£|?<> ()?(V)∂(\)©3 ()|= †|-|& Ap|>£][|V5!5+£|1']['1'/ $©[]12||V6 |/|/&1£ []11 ']['/-/£][я J()ß ][/\/†€12\/][£\^/?!

Research also indicates that T[A, 5[] |/|/€ [_]ŝ£ (q?& VV#&|V H][12][|\|6 & E261(\)£€?1119 I2+312(\)/-\|_ T£q/|\ŝ. 


Cø|\|5£kwµ&1171`/, J>7!\/4+l0|\|/\|_ Fq[7øя? & M3|V741 F|7|1£§$ |"()я ']['4& J()8, '][']-[4|V ()|\| R3 q$ 7|-|&$£ €|_€[]V[]&(\)†ŝ *|1|_j ?+@†€ |/|/]-[/-\'][' ∂/\\/ ∂p|D11(@?+ <^? đ<>, |\|<>'][' VV}{/-\7 7|-|3`/ \A/l1|_...

The “Combination of Y0|_|†|)(p€|?l&|\|<€” |ŝ @1§° ']['®µ1'/ £PH|=3(†][\/&.

New research outlined in Forbes showed that Mµ17!-G3/\\£(|§!9/\\/5 T[]6£']['/-/£|?, \A/!+}{ D&<][51*(\)-^^/-\|{1|16 T34AA$ |/|/|']['}{ ∂ 12@(\)9£ °ƒ to5 '/&@25 ()я ^^92€, twice as likely to Meet or Exceed Expectations.

By p@||Z!(\)1<>\^/1£Ð93 S/-/λ1²||19 /-\[|20$? G£/\\/&®∂†1ø|1$” †447 H&|_|² S€/\/|°12 E)(£<[_]']['||/&ŝ Learn just as much as they Teach.

Additionally, Encouraging More C°|_£∂8()2/-\†|°|\|9 EAAp£0€ŝ []ƒ |>][|=PH£|?£|17 93/\\/€|2@? |-|&£|D$ Enhance Productivity & Innovation.

Decision-making is where Employee Empowerment comes from & Jamaica Community Tourism Opportunity Accelerator (JCTOA) utilizes @|V Aµ7/-/*'/-S†°/|_& D£.

Link Us Nuh'

Our unique H[_]/v\∂11 D£\|3|_*|²AA£/\/7 M°<|££ ][5 (3|V7&|Z3[|/V9 P[]5|+][\|£ B£4^\/1012 & T2[_]5†? †]-[/-\7 A??0[!@+€§ W@/\/+ †<> Dø ∂ G*[]đ J9|3, A|2€ Doing Their Best & Approach Work & Problems Responsibly.

To Support the Making of Good Decisions - without relying on “Gut Feelings” or Chance - Upper Management Continuously Provides I/V|"0®|\/>|\| & Cø/|/†€)}{3 JI/V']['€|V']['l°/|//\1 D£©][?][<>?-|'|'19 M0|]&1. 

3 Primary Components

JCTOA INTENTIONAL
DECISION-MAKING MODEL

RULE #1: O|1|/|/3 S!116£3 D£©][5l°|{£|2 l$ q§$l9|V3đ ']['0£(151*|1 - 11ø+ /\ G|?ø[_]|2 []2 P/\|2.

RULE #2: D£(][5!°/|/  ^я& E|\|7|2µ$†£|] +|*[_]7 |3&PH<>я€ Mλ|(][/\\D€©1ŝ19? - (\)[]† 'W!|\|6 I'][''.

RULE #3: E\|3|?'/ I/\/đ|\/l<||_|9 P9\|\|£|Z, 6&|V£1²@1£j [_]§£|> 0|11'/ \|/]-[€? S|_|][D€|2!*1²§ #/\|/& ^ P?€9()/\\/|]€я/\/< l|V ']['/-/& B&$7 I/\/†3|23?7 ø|=\']['|*/\\/.

OTHER CONSIDERATIONS

\/l<||_|/\| A13<>\|€ 7]-[& 2đ ]-[/\? V€']['9 P9\|\|£|Z, 6&|V£1²@1£j [_]§£|> 0|11'/ \|/]-[€? S|_|][D€|2!*1²§ #/\|/& ^ P?€9()/\\/|]€я/\/\/[&

Cø|V$][Ð&|2 W# 8& Mq|<][|\|6 †]-[£ D€[|5][()/|/.

T4][ŝ |5 øƒ†V^6€(V)€?7 \A/l†4 W][đ€ B|Z£∂']['# []ƒ K/|/[]\/\/|3|)93 <>|= †#& Oя6λ\)∂71°2; & F|2()/V†-|_l/V& S+/-\H|" |-|€|²7/-/ °ƒ U?o|£|2$']['∂/|/|>!|16.

Balance is Sought between †/)6 M][|)đ13 M4/|/46£(V)€(\)7 \|\|]-[!

Decision Making is "/-/€|?€ †]-[3 D&(1?!<>|V uul1|_ }{/-\\/3 7|-|€ M[]$† E|=ƒ3[7 */\/ 7/-/3 G|2*µ|1đ, /\5 †#£1²€ VV1|1 A|\|/£ I11|)|\/l|]|_|/# V37° P9\|\|€2 /-\|>[]\|3 7° C}{q113116& or Reverse Bad Decisions.

JCTOA CORPORATE CULTURE

WORK ENVIRONMENT

Employee Empowerment is just a Poster on the Wall, if S+@ƒ|= [°/V5 (()11+?q1²'/ †° W4/-\+ Sµ|>3яl01²§ \/\/<>|_|||] #λ\|3.

Those 5*|_|6H()я ][/|/|Dµ7 (∂(\) S/-/λ|Z£ +|-|£112 |<']['l|/£ C∂|1|]1o| I|V9|_|'][' l|1?+3q|> øPH appeasing the Decision-maker.

Those above the Decision Maker Should N<>7 P|>£ I?pµ† l|\| †/-/& F<>12[ []ƒ @|V O1²o|3|2 ø|2 D1я£(']['l\/&.

When Decisions don't Work P[_]'][', !+ l§ [_]?&o| -|323 S|_||D£1²!9|?§ “O\|//|/” ']['}{£ D£[|ŝ!ø(\) ^ŝ 1|= +]-[&j Mq|]€ ][+ T/-/3AA5£||/&5 & W9я|< O|°(\)-Mq|(£|Z †<> F!11<| Oµ7 W4q'][' W&/\\/+ Wяø|19 & W4`/ - & W#1<4 L355ø11ŝ ^я£ ']['° l³3 L£@22&o| going forward.

Great Decisions that Work Out are A<|(?°|/|/['<> S3£, 3§p£[|q|1`/ 7]-[[]?3 K(\)ø\|/!26|j C*(\)†12∂|?°/ ']['* W/-/∂'][' S[_]p£|2l<>12§ Would have Done.

Those who ]-[<>1<| V£>7 £%312©!$£, M|_|?+ Sµ|2|D0®'][' & E^^8яλ[€ 7}{& D3[15|<>|1|/!†]-[ N() Aŝ5][911[]V[]327 <>PH B|_@|11£ when Things Go Wrong.


WELCOME TO THE BUSINESS OF IRIE

The Jamaica Community Tourism Opportunity Accelerator aligns Sustainability Goals with Economic Goals as the Future will Favor Firms that have a Positive Impact on Planet Sustainability.  


MORE GLOBALLY DISTINCT BANG-FOR-YUH'-BUCK

THANKS TO IRIE TECHNOLOGY, EVERY HOSTEL PROPERTY IS OUTFITTED WITH UPSCALE, DURABLE & SUSTAINABLE FEATURES INCLUDING:

R£/|\()+3-Mø/V][†[]я£|> CCTV S£<[_]®][7'/ C4/|\3|2∂$ & A(©€ŝ5 C°/V†|Z<>1.

O|_|+|][]0? M()']['lø/\\/-S3|1ŝ<>2 / I/\\/|"?λ-R€Ð S&(|_|я][7j Sp*']['|_19/-/7§.

1 D€|>|©/\†€Ð S0|_^12 Wq73|Z H€/\†&? 3@©]-[ ƒ°® E|/&2'/ H<>§7£1 B/\+/-/|?09/v\.

1+ S*|∂® Pq/V££ A121²/\°/ []/\/ E\/€2`/ R0°|" *ƒ E|/€я`/ H°§†££ P20|*&|Z+`/.

E(V)£1²6&2(°/ Sµ|>|°£'/ T12/\1£&|2 \^// A!я & W@7&|? P[_]|11|²$ + G€/\/3|2/\']['91², €+[.

M*е|∂|Z R3©3|*+|[]2 B|_||1|]1116 \|\||7|-| D[_]+'/-S7^|=PH B|_|/\\/|< B3Ðŝ.

+ Plus Endless Other Irie Technology Innovations we contractually cannot disclose!


Rule #1 of Leadership

Rule #1 of Leadership unequivocally states, “I'][&|_][|/&1² R£ŝ|_|£+? 7}{®<>µ9/-/ ø†|-|£2 9€[]|*1£. G|23∂+ L&∂Ð3|?5 l/V !/V 7]-[&|11?&1\|3§! 

Rule #2 of Leadership

Rule #2 of Leadership proclaims “I7'§ A|uu/\°/ŝ A13<>/|/q27 7() S3€. PD|3 |"ø119\|\| /\ 1² P&1p, W4@7 7}{&'/ D££][\/&1² & W]-[@7 +/-/3'/ S7^/\\/o| PH()12.

True Leaders recognize that \|/4[3`/ /-\1²3. IPH \@11+ “C|-|/\|193”, <>12 PH9® ']['|-||?6?  B3++£1², it has to start with us.


 +]-[3`€ \3”, <>12 PH9® ']['|-||?6? 7

TAKE A MOMENT TO IMAGINE ROMEO & JULIET AS THE LAST TWO PEOPLE ON THE PLANET...



In recent years, Travelers have wanted ']['[] S1<>|/|/ D[]\^//V \+]-[3'/ D!5(()|/&? ∂ /V€uu D&?']['][/|/λ†1°|1. 


T]-[£°/ \^/M£&'][' L[]©4|§ !? 7]-[£!12 N4†[_]|?@| E/|/\/l1²[]11/\/\£/5 & 133[[]/|\3 M012& ][2|/|/!\/][†|3§ +9 L€4122 & C[]27?||o[_]7&!

The Jamaica Community Tourism Opportunity Accelerator (JCTOA) is Given Wide Latitude to λ©+ S['?47€9!(q|_1`/, @đλ|*+l119 λ\//-\1|_/\13£€ J/-\/\/\4!©@/\/ Nλ'\@/V R35<>[_]|2<£ŝ |/|/']['9 §&\|£?∂1 p1²\\'-Tøµ?15/|\” Philosophies & Principles.

Ding Us Nuh'

Jamaica Community Tourism Opportunity Accelerator (JCTOA)

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JCTOA's Vl/|/q|>||_l7°/ L@|o92q7°?`/ S£&||!3? I(\)Ð16€|\|9µ?, I/\\/|\|()\/4+l\|3 \^/4`/? øƒ R&|)|_|<129 E|V|/||?ø2|'|'|£|V†q1 & E<9/V°/|\![ C[]5†§ VV|-|11(\)©'/ - with End-Result fit & finish "Presentable” to International-Class Guests - for additional Sustainable Tourism appeal.


EMBRACE TOMORROW'S VISION TODAY!

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Conserve Yuh' Resources & Ensure that Guests see their Hosts taking Active Steps towards Environmental Stewardship.

Eliminate |)!?|D<>5@l³|£ |>£qŝ†l© [øƒƒ€& |²°|)ŝ & |o1&∂[/-/&đ 9q|°3® ƒ][|7&2§.

Replace <|!§p[]§@81& <µ|2$ uu|']['}{ G|^??\|/4?£ & ŝ€11 1²€µŝ^|3|_£ M|_|9$.

Replace \\'@ŝ+3 8q5|(3†5 |2 R°ø|'|'|§ \A/!†}{ ']['®/\$|-| $[]?+3|Z§ PH[]? |2/\|D£2 & |>1^ŝ']['l< 2&(`/©|/-\l³|_&$ to improve recycling & conserve time.

Eliminate $/\/\^|_1 |>1/-\5+1[-l³[]7+|_€Ð 701|&712|£5 ?µ<|-| q5 ŝ|-|∂|11|>*()5, 1*†!ø2$, ?*∂|D €7<., & |2€][D|λ[& +]-[£AA \\'l†|-| \\'41| |)][?][D£/|/§32$.

Replace |>|_@ŝ']['1< |_^|_|/\/|]1²j |3@6ŝ \|\|l']['/-/ ©1[]†4 13^9$ \\'41<]-[ ']['}{£ 6[_]£ŝ7ŝ 13q\|& !/V R<>*|'|'|5 at the end of their stay.

Use M<>†1()/|/-S3/\\/$l|V9 Sj$†&/\/\5 7° @(†1|/q+& R()*|11$, ∂|1*\|/1119 1][9|-|+ & AC *11|'/ |/|/|-|3|\| G[_]£ŝ75 q®& |*1²3?&(\)']['.

Have a F*°|) & H£1²|>@| Gq12o|&|V +° [|_|'][' (°§+? & |D|Zø\|||)& \/l5µλ1 [<>|1ƒ1|2^^λ']['][9|\| †<> G[_]3§+ŝ +/-/€ ƒ°*<| ']['#€`/ @?£ 3/V_|9'/][|16 !? local Jamaican.

Save energy by $\/\/][+<}{l?9 +* £19/-/+ &|11][']['']['126 đ|0đ£ (LED) |_!6|-|†§ +9 2€|)|_|(€ £|_&[†21©17`/ [_]5£$\/\/][+<}{l?9 +* £19/-©17`/ [_]5£ and also reduce carbon foot prints.

Educate Staff to turn øƒƒ |19/-/+ŝ & 4|12 [ø/\\/|]l†!0/\\/l29 uu}{€|\| @ ?*|1-4|_|†()^^@+£o| ?*9AA !5 µ/\\/0[[|_||2l3|).

Provide discounts for E©ø-9|21&/\/7£|) 9я<>|_|pŝ \|\|]-[* |_|ŝ£ '/0|_||Z R9[]/|\§ ƒ[]® 7]-[31? 57^°/ <>|? |1

Replace 01|] \|//\§]-[1/|/6 /v\4[/-/][(\)€§ \|/][†|-| uu/-\']['&® & €/ ©*/\/5€2\|!?6 |'|'|()<|£|$.

Install \A/!/\/|)°\|/ |"||AA 7ø |<>\/\/€2 [<>91l(\)9 £9@|]5 & 123|>µ<3 61∂|?£ in rooms.



SUSTAINABILITY IS ONE OF THE MOST CRUCIAL GLOBAL ISSUES FACING JAMAICA & THE WORLD TODAY.

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Climate Change, Global Warming, Air Pollution, Water Conservation, Waste Management & Deforestation are some of the pressing issues affecting Societies & Business around the World.

In recent times, Consumers have become More Aware & Concerned about Environmental Issues & their Demand for Green Products, Services & Destinations continues to Grow Exponentially.

Today's Consumer is More Aware of how important it is to Protect the Environment. Many Travelers want to Stay in “Green” Establishments to do their part in helping to Protect the Environment.


Consumer Behavior & Feedback Surveys say Loyalty to a Brand Depends on them having Shared Values with the Organization.

By Incorporating Ground-Up Sustainable Values & Technologies as a Core Part of 0|_|я C[_]1+[|\|41 Lø6!$7l©? - |21[_]§ 0µ+ l|V +43 |/|/1<|€|2 J@^^q][©λ/\\/ CBT ?€[†()® - JCTOA \|\|!11? L[]& B4[|{ |"[]® /\ "M()я£ I11©|_µŝ!|/€" Jamaica & Refer More Business from their Friends!

Traditionally, Hospitality can be Wasteful with around 2 Pounds of Paper, Plastic, Cardboard & Cans going into the Trash – per average Guest - on a Daily Basis...

The JCTOA leads the way in R€-|>/\/7|?|_|()[_]ŝ|_`/ D!?§3/\/\l|\|@']['&5 I|\|ƒø?AAλ']['][*?, Hø\|/-T[]'5 & B3?† P|24(†|<€$ for Micro & Small Businesses.

An additional role of the Jamaica Community Tourism Opportunity Accelerator is to Synchronize & Synergize M²|{37|>|^(£ D3||2|D1°/ 9|= G0ø|)$ & S€1²\|l<35 PH?*|11 L[][λ|_ JqAA4l[4|V Cя@ƒ']['?]V[3|\| & C9/\/\^^[_]/l£ŝ.

Green Policies draw E(01ø6!©^||_°/-/|\1|V|]€|) G|_|& L*©@†19(\)§ & S£|2/-\|Z@7€ ']['/-/€ A[_]']['4£/\\/†l< C[_]1† T|2q||_ |"12[]|\/| £†()/|\€12 L[]j@|†j 7|16 †9 I/\/[|2£4$& once Guests have Experienced our Environmentally Committed Hostels.

Many Green Technologies actually become Self-Funding after Reducing Hostel Operating Costs - such as <>[_]|2 Sø141² P£^^5 †]-[q† S]-[[_]† O|=ƒ R°[]AA D€\|][<&ŝ \^/43/$+ŝ λя& p|23§&/|/+.

Aside from Product Differentiation, Competitive Advantage can be Gained from  R€©[]9/\\/][']['l<>2 ƒ()1

_|9/-/ S|_|ŝ†/\l/\/p12°\|€5 J4|\/|/-\l[q’$ I/\/\∂6€® *7432 J/\]V[ql<∂|V H<>ŝ91']['41l+`/ C*]V[|2λ11|35 Promote Recycling & Environmentally-friendly Practices.

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M4/V`/ E(V)|D19j3£$ @|_ŝ[] P|Z3|"3|? W<>?|( ][? @/V E?\|!®0/\\/AA3|1† |/|/|-|&®3 E©0-ƒ|?][*яp()|?/\+3 Cµ17[_]я€, 4£1|D!?9 |_|? 79 A7']['|?/\[+ /-\?|] R£']['ql|1 S7/-\ƒPH & S7µđ&/\\/†$ – after our initial Startup Seconding of Passionate GOJ talent...


Organizations & Even Countries can No Longer Avoid becoming Environmentally-Friendly at it is now Part of our Global Culture, influencing Corporate Initiatives as a Tool to Improve Efficiency, Public Relations & Marketing.

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As Eco-friendly Practices become More Critical 111 C#*l<€ []|" L4 C<>/\/\[]V[]µ2][']['`/ T°[_]|?][?]V[ O|D|*°|Z']['|_|2l†`/ A<(£|_&|?q+°12'$ ^^\3/\/ T€©}{(\)()1ø9°/ ][? |?3đ[_][|/|/6 (()/|/?[_][]V[]9']['1°(\) l/|/ 9|_||Z A|_|7}{&|V']['][[ Cµ17|_||?/\| T|Z@!|_ 24 H*$']['31 N€†\\'°?|{ /\|1<| /-/€£|*][26 °+|-|£1² Jq|'|'|^|[42 G[_]€5+|-|[][_]ŝ3? & Vλ9€?71&$ save Energy.


As a run-on benefit, Hospitality Staff will N*† }D14[3 L!6|-|7 B[_]|_13ŝ ∂5 ø|=']['£/\/, /+$ 1q§† λ2 A\|£®^9€ <>PH 50,000 H()[_]|2$ <ø|'|'|p^1²€đ †9 1,200 Høµ|2? \\/[@/\&2+ B[_]18§ – leading to Less Parts & Housekeeping Labor.