Laying Foundations for a Fully Developed CBT sector
DEVELOPERS OF JAMAICA'S INTEGRATED COMMUNITY TOURISM ECOSYSTEM & 1st VIABLE, INCLUSIVE WEB PLATFORM FOR SMALL & MEDIUM PROVIDERS
SEA + SAND + Synergy
INTRODUCING JAMAICA'S AUTHENTIC CULTURAL TRAIL COMMUNITY TOURISM ECOSYSTEM
Be the Change You Want to See
WELCOME TO THE BUSINESS OF IRIE
The Jamaica Community Tourism Opportunity Accelerator fills the Void between mass-market Hotel Resorts & difficult-to-tax Vacation Rentals with 1,000+ International-Class, Sustainable Beds.
EXECUTIVE SUMMARY
OUR HUMBLE GENESIS
The Jamaica Community Tourism Opportunity Accelerator (JCTOA) was Created to D²?(& Cµ&\|&1°|* & M@93 42 I(\)†3211/\']['1()/\\!†!|/3, I/V7€6|?/\7& U2][(,)µ£ CA|11|_|(\)-²?(Λ£& Cµ€|] T°µ1²!ŝ(V) E<0§°/?+3|'|'| \|/][7|-| to U|²?(q|£ H* P|°€я7][€? offering Distinctly Jamaican Cultural Immersion Travel Experiences.
Official Income-Producing Property of the People of Jamaica
Official Income-Producing Property of the People of Jamaica
Official Income-Producing Property of the People of Jamaica
Official Income-Producing Property of the People of Jamaica
Welcome to Yuh' 100% Jamaican-Owned Slice of Paradise!
Daily, the JCTOA works to Position Jamaican as a Market-Ready Cultural Immersion Destination, generating /\||>-\|0|[_]|'|'|£ / /-/164-°/|31o| 72/\PH & S'/$+£/\/\∂†1[/\1|'/ 23(']['!119 l³°†|-| T°[_]215†? & Associated Benefits to Local Communities.
Cultural Immersion Hostels are Upscale & Modern yet |1*7 A1|_-I|1(||_|?|\/€, ∂? /& \A//-\2+ 9€[]9|£ ']['<> E><|D£®1€11<€ L()<@£ J∂]V[^1<∂/|/ C9|'|'|/|\|_||Vl†][&ŝ & not stay locked in a luxurious economic silo away watching Cable TV.
RastaRoutes.com & the Cultural Ambassador Welcome Greeter Program help |2я&5£|V† /-\ †2|_|€ & q[_]†}{£|V†|© VV£|_|-| ()|V£||\|£ & 12|\|°?£|] - inviting them to meet & Get Close to the Hospitality of Local Jamaicans.
BACKSTORY
WhY WE EXIST
/\||>-\|0|[_]|'|'|£ / /-/164-°/|31o in providing Safe, Market-Dominant, Value-Conscious Tourism, that Simultaneously Resonates with Community Tourism Development, requires €?q']['!°/|/q1 P/-\1²†][(!|²4+1[]? I|1, & P/\127|@| I/\ F12()/\/\, 7|2q|]1']['1911q|_ Sµpp|°/ C}{/-\!/V?.
Passion & Purpose
The Business-Case “requirement” for ][?']['€92@+1|\|6 D||/3|Zŝ£ E/\\/|)€∂|/*я5 |11 $€4я[# 9|" C°(V)][D€7][†!\|£ Ađ|/q11+/-\63 - ][|V @<|o||†][ø/\\/ †0 F|?°|V']<\|)& †1²∂17|<>(\)λ1 M4/|/q63 |\|'][' C[]]V[9/\/1£ŝ µ/\/?[_]!7>|_€ |"9® +|-|][kwµ31j (®]['][']^£ 7∂?|< with "National Security" implications.
Our BIRTH
This Distinct Need for Effective M|_|1']['l†^$|{||V6 4©2°$? ][|1|)[_]5']['12l€$ |?€§µ|†€Ð |/\\/ +|-|£ |"<>®/v\q+!°? <>ƒ +[<^'ŝ ?€\^/ A[_]7|-|&/\/71< C[_]£7|_|?∂1 T24l| with 1,000+ Value-Conscious Tourist Beds & I|\|7&6?∂']['€|> B[$+3|'|'| – ][/|/ |9/\\/ ']() |"<>(||) 0|²€я/-\+][<>|V$ ][(\) 74& |=ø1|19:
“The General who Advances without Coveting Fame & Retreats without Fearing Disgrace, whose only thought is to Protect his Country & Do Good Service for his Sovereign, is the Jewel of the Kingdom” - Sun Tzu.
Nothing has changed
for Millennia
There is Nothing New in the Field of Leadership as it is Still Best when Unnoticed.
Leadership begins with a Clear Understanding of Who we Are, our Purpose & What we Stand for - as well as our Strengths & our Weaknesses.
The Community Tourism Institute \A/4§ ©?&/\+&|) /V*'][' 9H1|£ †#& 2019 A_+[_]|2q1 T2/\1| E[0§`/5+€^^'ŝ /|/&3Ð ƒø1² 600+ P12[]9|?|£']['°®1∂£|_'/ C|?ø§5-7D£0`/€&§, |/|/!+4 *\/£®A 1|1|>µ§71²][€5 []|_|+ŝ][<|3 H<>§|°][+∂1!7'/.
Students are Expected to Graduate with Specialized Proprietary Irie Technology-originated Training - & \/\/l+4 C<>/\/†l|1\|9 Eđ[_]©^7 |*?[]|*&(\)5][7|€$ †}{/-\+ &/|\ A/v\[]/|/6 +4£ M[]§'][' D3|'|'|/-\?|]£|) H<>$|²!']['@|_!7°/ & T[]µ?l?|'|'| G|?4<|µ@+€ŝ ][| C[]µ?+?j |"*2 ']['/-/£l® I(\)(\)/-\']['€ Ability to turn Guests into Vocal Brand Ambassadors!
Moving beyond Sustainability towardS a Society that Thrives
In alignment with JCTOA goals of Moving Jamaica beyond Sustainability toward a Society that Thrives, it is quite an Inspiration ƒø|? CTI F1']['°/ †[] ŝ€3 G1²/-\đ[_]∂7£$ PH|2*(V) &|\|€µ12][/-\|_ Mq|V/-\9£|113/|/'][' C()µ|2?£?!
Online Entrepreneur Training & Hands-On S.M.T.E. Retreats that #9ŝ+ CB)\|£|2 7*|D][(ŝ 1][|<& C|_|ŝ']['[]|\/|£|? S&я\|1(3, F9°<| Hq|1Ð1l|\|6, P()91 M/\!?7£/\//, B|_|$1|1£ŝ? E†!kw|_|3773, D][5λ['€я P|Z€|D@|23|]?£??, E|\/|€129€|V[j R£§|**|1ŝ&, P/-/`/$!&|Z S&([_]12!†j, as well as other aspects of Entrepreneurial Management.
The Community Tourism Institute is also the Reference Point for I/\\/đl63|V°µŝ-ß/-\?€|> I|V|\|0\/∂']|\| & I/V†£1|3©7|_|/-\1 A[']['[+°/ 1²€1^7|?6 ']['() C*/|\|11|_|1['°/ T<>|_||?1ŝ/€@|>l|['#3 \\'@`/ Ѐ1l\|31²D?9|/3®5 that Continually Integrate more Jamaican Goods, Services & Staff.
WELCOME TO THE BUSINESS OF IRIE
The Jamaica Community Tourism Opportunity Accelerator incorporates Community Development Initiatives focused on Uplifting People, Skills & Community Resources to Positively Impact Lives.
While the JCTOA works with ALL Government Ministries & Agencies – most especially the Ministry of Tourism, JCDC, TDPCO & the TEF – administratively, '][']-[3 Jq^^/\|[^ Cø/|\AA[_]|V17`/ T°µ|2!$(V) O9p<>|Z7|_|?|†j A<(31£2^']['()12 P1²ø61²@]V[ |=4||5 [_]/|/|]€1² +/-/£ |D[_]я|/!&|/|/ <>|INTEGRATED!©3 °|= 7/-/3 P2|/v\& M|?1§†&
Strategically, this was done to better l|\|']['£я\/\/£/-\|/£ J4^^λ|(q'§ Vl§l9|1 to0drei0 1|1']['9 3\/3я`/ λ§|²£<7 ø|= JCTOA M][ŝ5|°|Vŝ, G9∂|_? & P|2ø(3??&§ - congruent with our Key Purpose of Transforming CBT Opportunities into Visible & Tangible Improvements to the Quality of Life, Morale & Welfare of Everyday Jamaicans.
Tactically, ()µ|Z λŝ$|6/V/v\3/|/7 ']['<> †}{€ OPM 5&|?\/&§ |>3††€|? |/\\/†£92@7|ø|V \/\/|†# ']['}{& F||23 B|Zl9^o||=ø|? !2731²-|>][$(l|D1!/V4|2j, “đ<>02-']['()-|>*9?” P[_]81|( Oµ7®£4(]-[ – in addition to our mainstay Tourist Anti-Harassment Education.
For example, upon opening each of the U|D?<4|€ Høŝ']['££? 1/|/ K][|\|6§']['°|V & J∂|'|'|^1©/\'$ 14 P/-\я1?]-[&ŝ, q “L9©@1 R35||13|1(& & D1§λ$']['€я Pя39/-\23đ|V£?5 T®/-\l1€1²” \^/λ? Ð*/\//v\|_|/Vl+°/ µ2o|£? +#£ ∂µ$|²][©£? øƒ JCTOA & ']['|-|£ OPHPH!©3 0PH '][']-[£ l(\)|?7&2., for More Effective Emergency Response to both Guests & Local Communities during times of disaster or need.
By the time the Jamaica Community Tourism Opportunity Accelerator was operational & servicing Guests nationally, |0[λ|_ J^^^4![^? C()]V[/\/\µ|11']['l&$ }{/-\|> 13&£|V 6][|"†&|) \A/]µ£/-\1², S[]1@1²-Pλ|\|31€đ O|"ƒl[£ []ƒ L<>[λ|_ R£§l1|£/|/(&. £1 - |_!|{3 q B|_||1|{ B3đ, G€(\)€яλ+()|Z, P0VV&я T*°£?, |21µ§ A!|2 & W@+€я Pµ|11|*§ !
As recently as 2018, we could not have conceived + I|\|+€2/\//\']['1*/V/\1-C|_/-\5ŝ T*|_||Z!ŝ7 B€|)? ƒ01² |_|/V<|30K 4{.
W3 (/-\/|/ ']['øÐ^'/ @(|<|V()\|3<|6£ W||\|$<>|1 |"|Z9|\/| I®|3 T3[|-||1<1[_]1²4| 7&/\/\ uu][7}{ S[_]ŝ†41?4|>£€ B|_|5 N€+\^/ø|Z|< – which thankfully we gave Winston wide latitude in applying!
As the ?3VV3$+ Gø\|€|?11(V)€/\/†-|=|_|/\/|]£|) 3/\/7|'][''/, †|-|€ J∂|\/|/\][(4 C[[][_]/\\/1+j T*[_]|?l$|'|'| O999|2+[_]|V|7`/ A[<£1&) ƒ4[][|_][+^+€? C*/|\]V[|_|2!7°/@ŝ£|] T*[_]яl?/\/\ - |_|£ \\' µ/v\l³я€£|^ °PH S[_]§+/\l(\)4|3££ T[]|_||Z1ŝ]V[ - to Incorporate the Local Layman into Tourism for Purposes of Economical Empowerment.
At the given moment of JCTOA'ŝ 1|V©€|D+!()2, R£∂|_ E?']['∂']['€ A|/∂||_@|ol|_|7'/ (°/|\|o1H<>я D[_]/-\|_-P|_||Zp<>ŝ3 B|_|ŝ D3|**75 1|1 E\/£2j P@я15}{, я€?µ£+&o| l/|/ 9[_]2 C|_|12я€|\|'][' Pø1²']['|=*|_][() <>PH to4 H9ŝ73|ŝ - & 4 C()/|\/\/\€1²©|^1|_°/ Pя0<|[_][7l\|£ E(*-F∂®|11ŝ +0 §µß$][<|1(\)£ JCTOA F*ø<| & B£\|€®/-\6£ expenses!
More importantly, S|°/-\[€ @(\)Ð/øя E|V+||?£ B|_|!1<|][|\|9$ 41²3 p2()|/1Ð&|) []/V &@©}||Z/\1 T2λl| H05†&1 P12*|°32+`/ ][2 £\/€|?°/ |D/-\|21§# 7ø |"/-\<|11+@†€ S^S|_|9€12\/1ŝ£|) Cultural Exchange between Tourists, Local Vendors & Representatives of the wider community.
This provides q S£(µ|Z£ & O®6^/V|z3o| P1λ7|"0я(V) |"()|? “B121/\\/9l|\|6-+|-|3-C[]/v\[]V[]|_|(\)l+'/-']['ø-+4&-T0µ®lŝ']['” - in the interim - while Crime & Poverty Reduction Programs do their part in allowing More Robust Future Avocation of “Tourists-Out-In-the-Community”.
Today our Flagship Authentic Cultural Trail Cultural Immersion H<>?']['31? S|/v\|_||†λ|\|£<>[_]5|'/ I11(1²€q§£ D£AA@/V|] & C[]2§µ|\/||>']['][()|V []|= L°[/\1 G()<>|>ŝ & S31²1²£^†3 E|'|'||D|_*°/[]V[]3|\|7 \|/!74 λ11 !/|/l']['lq1 }{][2& 9PH 600+ S+/-\ƒP7PH()1²/v\ |=0|? O|29/-\21z€<| Cultural Exchange between Tourists & Local Jamaican Communities.
&@©}{ A|_|+|-|3|\|+|< C[_]|_7|_||Z/\1 T2λl| H
Irie Technology Consultants Remuneration for the Provision of Services 11<|3|2 +|& C<\3/\/'][' \\'/-\? P?°\/lo|£o| |"ø|2 λ? @ G[_]@1²∂\\/†&£|) B/-\ŝ3 F&3 \^/#!<#, ][/V &PPH&[', \A//-\5 λ S']['q?†|_|p E?][D£|V§3 <H A|_|†|-|€/|/7][< C[_]1†|_|®/-\1 T?/|_ Cø\2!†`/ T[]µя1?^^ E©*ŝ°/?']['€|11.
GOJ'5 to019 D3<][$][*2 ']['° “B|_|'/-Oµ']['” †4& E/V+!?& R/\§+λ R°[_]7£$ C°|11[]V[]µ/\\/1']['°/ T[]|_|12][?(V) P£/\']['|"1§][+()12 W€|©()|11& / S4|=&†`/ F2@/|/<|-|1$3? - Sl]V[µ\/€[]|_|$7q1][†j (\/\/][7]-[ ][ŝ|_/-\/|/Ð-|/|/l|]£ T&2Z|@£ R£5†я1[7|[]11) – E£1/|\1|Vq+£|] J^/|\λl(@'? N£€|] 79 O†]-[&яH∂(& “E?|°*|Z+ L3q|{@63” PH|2<>/|\ O116<>!|16 I11<£2']['1\/€ A6?3£^^3117$ & P/-\?41£€1 A2|2∂29£|\/|3|17§ |=*я L!<3/|/?1|\|6, R()°/4£71£§ & A(\)©|1|_q®`/ S3я\/!(£ŝ.
N°VV 1/|/ 20to0 \A/17]-[ D3\|3|_()|°|11€2+ P|2/\(7|[/-\|_£j C()]V[|*£&†£, J4|\/|41<λ/|/$ 4
AN OPPORTUNITY TOO IRIE TO REFUSE
The Government of Jamaica's C°[]V[µ21†j T°|_|®1?[]V[ø$'/?7€/|\ D3|/€|_9|°^^&/|/W°®|_Ð R&<[]®Ð? |"ø2 E><|D3|]!7|°[_]5 F∂$†-T2λ(|(][26 & B|_||?£@|_|[|2∂†1< R3|)-T/\|²£ R&|]µ<71*/\\/? once Winston Sweetened the Already-Sweet Deal.
Winston's Transparent & since-Audited Commitment to Spending AT LEAST 51% <>|" 7#7#€ L*125 & S[_]|*|D|_|&я? - was the Deal Maker GOJ Could Not Refuse!
Additionally, the C()|'|/† /-\|$() E)(9|_l[1†£`/ P+&(75 & L£6∂11'/ E%©|_|_|Ѐ$ Aµ†]-[3(\)+!< Cµ1†|_||Z4|_ Tя/\l1 C0(Aµ/\/17`/ T[]|_|1²!§|'|'| H*5†€1 P®9|²£|?+][|1|>/[]? C^|21†q³£][/\\P|_€<|9&<| @§ S£([_]|?17`/ []|1/\+£?[]1² A/\\/`/ V <>|2 D3'][' - either Individually or as a Group.
WINSTON'S NITTY GRITTY
In retrospect, it is easy to see that Irie Technology had the perfect mix of expertise in the acquisition, development, furnishing, equipping, marketing, maintenance, operation, management, supervision and direction of 4<>5']['£|ŝ, †4∂7 †]-[€ G()\/&1²2^^&11† []PH J^]V[∂|<@ VV1?]-[€o| ']['ø <>|>7λl? ']['/-/3 |>3|V&P|/||]][?6 §&|?\/]][116, £kw|_|][][D|D][?9, ]V[4?|(37][?6, /\/\ql/|/+€2∂|1©€, <>|²£|?/-\†l<>\| /-\|1<| <|][|Z3(7][0|1 9PH †#£ Aµ7}{£2†|< C[_]£']['µ9`/ ∂6|?€3|) †<> p1²()\|1|]& $|_|[/-/, \|/!†4 †]-[£ [_]/\\/|]£|?5+q11o|][(\)6 7}{@7 11<> |_€$? 7]-[4(\) -aite0% 0PH ACT P|Z()|=][7$ should tangibly benefit the Public & Jamaica Vision 2030!
MORE FINE PRINT
Additionally & Separately, the Government of Jamaica also wished to obtain, for the benefit of 7#€ A|_|7}{£(\)+l©²][3 T€(4|\|[]1ø6°/ P1²<>|²2!£7∂2j D£§16(\)§, C[]/\/<€|²+5 & M놣|2][^15 - |(\)©1µ|]|/|/6 /\11 †|2^đ&^^λ|2|(5, ']['|?4<|£ /|/∂|'|'|£ŝ, +я/-\|>3 §€©|2£']['§, <||?'][']99/-\11§, <|l$']['l/\/9|_|!§4!|\|9 <]-[4|Z@©']['&1²][§†l©§, (9][Dj|213|V *|? 1²&[<>2<|€đ |\/|^†£я|4| |?3|/\†£|> †9 M4|Z|(£7][/\\/9), $øPH+\^/4я& λ|>|°|_1(@7][*|V5 /-\/|/|) ()/|/!( []|? *1²λ|_ |=°®AA), so it was Easy to Find Common Ground & Move Forward in Converting the Infinite Opportunities & Dual-Purpose Synergies Community Tourism presents.
Imagine today's Catastrophe of NOT having S']['λ(\)o|λ2Ð12€|> B£|> C4|2λ©|']['°/ |=<['ŝ, \^/#|1& J<>13ŝ AND q L|\|€ T1²@1/V][26 H*5|>][+@1][+j S©#()()1 – /-\|_£ PH[]12 @13°|_|'][' U0K ][D£® B3Ð!
(|21|_|$ |(£7|/V6, M∂(\)∂9€]V[3/\/† & Mq|V|>*|/|/£? (<>?†$...)WELCOME TO THE BUSINESS OF IRIE
The Jamaica Community Tourism Opportunity Accelerator increases Jamaica’s Community Tourism Competitiveness by Expanding the Material & Knowledge-based Innovative Capacities of the Sector.
Capabilities are what F[]V[ O|2pøя+µ11l7°/ A[(£|€|2∂+[]|Z (]^1|°/ D&\|&£<>|>3o| & N|_||2†[_]?3đ |"я0]V[ \A/!7|-|1/\\/ – then Fine Tuned with Experimentation, Learning & Course Correction!
Our Daily Commitment to Building Distinctive Capabilities that Leverage E©<>|\|(\/\!£§ 0ƒ S(4|3 & |)?!\/V, !5 $|>3AAp£7€11® |]()€ŝ |>&']['†3|? 7|-|4? ']['4£ ©°|'|'||2£7][7l[]/\/ - & that other Companies & Countries find hard to replicate.
JCTOA A©( ()|_|я E|£<†1²![1']['`/ Bl1|_§ \^/|†]-[ p|29|°|Zl37^1²'/ I1²|& T€©|-|(\)°|[]6`/-đ£$19/|/€o|, E11€26`/ Aµ79/v\/-\7 S'/§†&|\/|ŝ, #€19$ J/-\|'|'|/-\][[q G/\l|V S|_|][D£|Zl()1² C/λ|3l|l+!3? †]-[®ø[_]6}{ I(\)(\)*|/^†l9|V & 8`/ D1²^(V)@†![/\||'/ R3Ð|_|(|(\)6 0µ2 O|*€1²q']['][/\\/6 C*§+ŝ!
O|_|® 40,000 S0_ F7 Hj|)®<>90/|/|© O26@/V|< P2()|]µ(3 & E99€|?°/ (HOPE) C£|V']['€2 & 3 O|?9^111q|<€ †}{€||Z *VV11 T?()|²![@1 S/\1/\o|5 - q§ 9@я7 <>|" 0[_]12 Fq|?|11-']['0-Tλ|o££ E?][D€2|&/V<& - 9λ][/Vŝ JCTOA /\<|đl71()(\)/-\1 C°/\/\|*&']['l7][|/£ A|>\/^(\)†^6£ PHя9/v\ “O\^//|/|?9 ()[_]|Z Sµ|D|*1j C4λ|11” & 13j H3λ\|!|_`/ S][(\)9 °[_]? ø\|\||V F()°|> /312q63 C0$†ŝ.
In True Embodiment of Community Tourism's Spirit & Intention - in addition to providing both Traditional Tourists & Value-Conscious Backpackers S^ƒ& & !&/\/7 A(<€§$ †ø A11 R&9l[]|Vŝ ()|" Jq/|\/\l[@, JCTOA'? L[]©q| L*ø9, S©&2|< Røµ']['3 & E?9 B[_]53§ q1$() ||16 |>€|\|&PH!+ ']['° L*(/-\1 C9/|\AAµ/|/l']['l3$ &2j|]@`/ J@|\/|∂l(/-\|1$ |3°/ Creating Long-Term Employment Opportunities with Room for Advancement.
With both /\ R&<| C|Z[]5ŝ-(&12+||=|&<|, ?€©µ|2][+'/-/v\||1<|£|> T9[_]2l§'][' Sµ|D?7 O|"|=][[&1² & λ|1 µ|_7µ?4| I|'|'|[[]£®?][ø11 T1²/-\\/£1 H*§'][' ŝ+/\71()/\/ @|>ø@|Z|) £4(/-/ B[_]§ - |/|/ 4o||]][']['l<>/|/ †* ']['/-/& D|Z][\/&12 & to4 H9?+&|§ \^/0я7}{ <>'][0M, the Everyday Jamaican was also going to receive some Seriously Positive & Enduring Run-On Effects.
At 1st glance, Winston's 2019 Proposal for to4 Up§[∂|€ H95731? \A/!']['/-0+ B£o|? я|_||\|/|/126 @|_|11[]$'][' C*/v\|²1373|`/ *|= λ Lµ?/-\??€|) +]-[£ “S°/v\£|>^j P312}{∂|²§ S+q63” & µ|Vλ|\||/v\[]µ?£`/ 9*7 |o3]-[][/\\/|) I213 T3©#|V9|06j'$ to019 C[]AA|'|'|µ|\|l7`/ T*|_|я!ŝ|11 E(9$j$']['£/v\ D3|/&|_ø|2(V)3/\\/† A6|233|\/|&|1+.
Irie Technology's revolutionary combination of very specific (!/v\-[(\)°£()6l£? 7[] [®£/\']['€ q(\) I(\)']['£®7, E(ø-Sµ§+^][2^ß|_& Høŝ7€1ŝ – eight0% |²ø|/|/&|?&|> |oj W|11o| & Sø|_^® E/\/€1²6'/ - granted Jamaica Unique Capabilities through Innovative Processes and Products.
In addition to the Key Competitive Advantage of N\|1/|/9 M*|?']['9/\6€ °® R£/7λ£ E)(|23(\)?3? – T#@|V|<5 †7AA&|\|7 !/\\/ †43 JCTOA – Z£я° †9 N&|_!9!l³1€ E/\/£я6°/ CøH1²[]|11 µ§€ <>|" <[_]']['7l|19-&|>9& 7&©/-//V°|_[]9°/, q|uu <>|_|2µß||[ A6©'/ 7øλŝ][1'/ €']['µ®/\/ °\|€|2 O11& M!|_1][ D[]|1/-\|2? <>|" †4£ P£()|°|€'§ I|V&5†[]V[]3|\|† 13λ[|( into Government Accounts as Profit Every Month!
Beyond the Bells & Whistles of Aµ†0|11^']['£|] C|-|&©|<-I|\|/Oµ'][', K&°/1£5ŝ D[]°|? L()©|{ŝ, R09AA O[[|_|p@2[j S#4'][' C[2|/& |>9']['# E2€129'/ & T][|'| l/|/ |2+€/\\/7!<>/\/^1|_'/ “O\/€+4|"|=3đ”, J1²3q7l|V6 H0$']\$'][' 1:1 G|_|3?'][' 7() S+4ƒ|" R/-\']['1<>§ – lies some serious JCTOA Destination Assurance Horsepower!
Irie Technology's proprietary Aµ'][']-[3?†l< Cµ|+µя∂£ T?^l£ |>&5!6/\\/ l|\|©[]|Z|D()®/-\+3§ <£|\|+®4£1j-/|\∂/\\/λ6€|> ?€®|/1[£ŝ ?µ©|-| @5 CCTA†']['£?Ð^11[&, GPS F|3&7 T1²4©|<|/\\/²35?||/3 D?][\/!/|/9 A|_&?7§ – q$ \|\|€|| ∂§ PS T1²q©|<][/V9 *PH H<>?†£| F|_|12|\|!§4][|V95, F1%+|_|123§ & E(,)|_|!|D|'|'|£(\)+!
An even more Remarkable Capability ø|" JCTOA & †#& A|_|+#&|1+][[ Cµ|_7µ1²4| Tя∂l1² Al³l1!†`/ ']['ø I|1$†@/|/+£j L°[|_|3$7 \/\/|+|-| GS T?^©|<][|16 |"®[]AA +|-|3!|Z R€ŝ3|?\[]|\| D€7/-\|1ŝ.
JCTOA PS S°/57€AA$ q£ŝ° |Z\|∂+][[]?§ l³`/ Q[_]32°/1/\/9 G|_|&?+ L*|\| Mλ|?|{312ŝ *?|£ @][D5 – PH<>я £?@|\/|91€ G[_]3?'][' 2|{&®? |<>©@†£|> 1|V “W€||2|> P|/\[€?” ^† “W3!®Ð T||113§”...
Admittedly, it took a bit of Internal Government Discussion to decide whether to (i) T|Zq©|V)Vl†°/ T°µ|2|$AA G[_]3?†§ to4/7, or, (ii) Lø<λ†& €§']['$ S9£©][ƒl(@£|_`/, - as well as come to agreement on the issue of making this innovation publicly-known, or to keep this capacity to ourselves...
By delivering such a Safe, Unified & Integrated Community Tourism Experience that Guests are willing to pay higher prices for, our Globally-Unique Features & International-Class Quality creates Barriers to Entry for other Destinations, making JCTOA the strongest element of Jamaica's Competitive Advantage - & Natural Monopoly in - Worldwide Community Tourism.
In the long term, JCTOA's Islandwide Inventory of S']['4/V|>/\®|)!z£đ A9|>1l/-\(\)<3$ |'|'|/-\|{3? |† Eq|1<€ C|?3\A/§ & +]-[3 H19}{-Q|_|/\|l†`/ A9|D£!@?(3ŝ £4§+ £°|\|9€|Z"()2 }{][6#£12 |/<>£']['∂9& S*1q1² ?`/ŝ+&]V[.
T#3 |>&23|=|']['ŝ øP[$+€|\|<€ 0? 1(VÐ1q†3|j |/\/$']['^*€đ) E/\/£1²6j-Eƒ!<1&27 A][D91lq|V©3ŝ 7<> R3][D\[& E\\11 30 P|Z°p£?']['][3? U|2|"2[]?'][' - ][11§†&/-\|] [|>|>!/\/9 £/\\/*1²[]V[][]µŝ Sø1@2 C∂|²^©1†'/ - <>[_]']['\|/&16#€đ †/-/€ <9?']['§ 9|= ∂ 1^126£я <>|2 []V[]µ£']['|p£3 Commercial-class Systems (Panels, CC's, Batteries, Inverters, Wiring, etc).
In fact, regardless of Brand, practically all JCTOA C*()£E(,)µ][p/\/\€?+ – R£ƒ|?][6£|2/\, F|?&€(\)&®?, A][® C()/\/|>|']['l<>/\Z|\|λ£ [_]$£ 9|" ^ §9€©][ƒ!< 5[_]|o-<9AA|2[]|V£|17, q1|_0\A/||19 0[_]12 P|2()9&1²']['j M/-\|Vλ9&^^3|1'][' T&/-\(V)ŝ to develop additional Competitive Advantage in the form of Focused Skills, Competence & Knowledge - plus a Supply of Interchangeable Spare Parts!
High-Quality JC||?11][?#!?95 & E0_µ][|²(V)£?7 ∂|?9 61|/& /-\ B€']['+€® W@|21+'/, \|/17}{ +#1|_||=/-\<+[_]1²&|? 0|= †}{3 <®]©/\|_ 31£/v\€11+ l|\| JCTOA'§ E|V€[_]']['9//\\/ S`/ŝ+3]V[ standing behind their products for 15 Years!
I(\)&?|D311ŝ!|/£7€1²|∂|_ŝ |=<>|Z JCTOA F()°Ð & B3\/3®λ9€ O9£1²∂+][<>|\|$4297]-[€я “Iя1€” A[_]†#€(\)+|< Cµ1†[_]12^|_ T?∂|£ PH€/-\']['µ1²€ +]-[@7 makes Jamaican Community Tourism capable of outperforming our competitors over a long period of time.
Up to 50% of F9& (9$']['$ λ|?& 1|\| †}{& R/\uu Mq†3яl/\1$ ŝ9, 4? 4 C9|_|?†12°/, J@|\/|4! F][6[_]я& HjÐя*|²|©ŝ O|_|'][' - +|-|€ ]V[9$+ Sµ5']['∂!/|/∂|31€, E/V31²6`/-E|"ƒ|©|€/|/+, /\(\)<| L413<>|Z-Eƒƒ!(!£|17 \|/q°/ +° G2<>\/\/ F9°đ.
The popularity of “Farm-to-Table” solutions has skyrocketed in the past few years as people become more interested in supporting local farmers and getting fresher food from sources they know and trust.
Farmers markets are more & more available as People recognize the Profound Social & Environmental Benefits to eating locally-produced food.
Industrial Food is Planted, Grown & Processed with Effective Storage & Transportation as the Primary Goal - not Taste or Health Benefits. Even large chain restaurants are now sourcing supplies locally, knowing more customers care where their food comes from.
As global populations become more vocal about where their food comes from & what's in it, Jamaica has an Opportunity to Capitalize with JCTOA'5 3 C*/v\|\/|€|?©][^|£'/-['l\/€ E<ø-F/-\?^^5 - \|/!74 9|?/\$§-PH€|> C@7†1&, Pl6?, G[†$ & C#![|<£/|/$ }{µ|\/|/-\2££`/ |3Ð \/_]£$†4[]|_|?£ F/_!†][35.
JCTOA |>я0]V[*']['3ŝ & ][D®@(+1<3? D9§']['l[ A6|?][<µ|7|_|12€ & |>|?[]\|||)35 A6?0†()|_|-\|31€ŝ & F2µ|'][' ']['<> |\/|4|{& ']['4£!|2 0\^//V T20|D|(^|_ Sλ1@|]ŝ H01² L|_|11@1²'][' *ƒ 9|_|12 F®[]V[]-7ø-T4ß|_& E>
Bj |11/\|{1|16 ']['/-/& S€/-\5 F1²µ|†? & V&63+^ß1&§ q\//-\|1/-\l³1£ ^7 C|_||']['|_||?41 I/v\/v\£я§][<>/|/ H°15 & E[</\/\ŝ ||1†9 /-\ M/-\|Z|(&7][/|/9 S7|2329'][']-[, JCTOA l? /-\|31\ *[_]|Z M&|\|[_]§
To ensure that +/-/€ Aµ7]-[3|17][© Cµ1+µ|Zq1 T|Z4!1'$ F()[]|) & B€\/3|?λ9€ S|_|][D||Zl-P∂®|?}{ T€2|?17[]я°/ & S|_||*p1€|11€/|/7 µ|§ from Local Jamaican Farmers to Provide the Volume & Consistency needed.
The Competitive Advantage of the JCTOA to Locally Source & Aggregate Fresh Food, while allowing More Value to Stay in Rural Food-producing Communities - & offer New Business Opportunities that bring young people back home – is further enhanced by *|_|?][$/-/*/|/@ P9|_||+|2j P[]$§&$”.
T#£ C()|11|°3†|7l\|& AÐL()©@11'/ S()µ12(3 & A66|Z£94+3 Fя€?]-[ F[]9|), \A//-/!£ S']['∂'/ !/V R[_]я@1 F<>[]|]-9?0<|µ©!(\)6 C9^^]V[µ/\/!+|£5 - & °ƒƒ€2 N£\/\/ B|_|§!€§$ O|2|20|?7µ|1][7!€§ ']['#@7 l³я][|1|D€ø][D1£ |o@(|{ }{<>[]V[]£ – !§ |=|_|я7]-[£12 €/V/-//-\/\\/©£<| |3`/ []|_|1² “P/\?l$492q1 P9|_|1']['2°/ P[]ŝ5£5”.
M*|o!|_3 T&λ/v\5 ()|" JCTOA S+q|=PH ][/\\/ S9£<][^|l2£|>7() ®|_||\| []2 W@§']['3 V&937∂l³£€ O11 - 7я^\/€| £∂<|-| P/-\2!5}{ @5 N&€Ð£o|, P|_|2[]-[/-\$l/\\/6 L|\|£ C}{l<|(€/\\/5 |=1²[]/\/\ L0<41 F0 F()uu|5 |2£2 H()µ|? O?-']['#&-S|20+ |/|/1†/-/ “M&<#∂/\/][2£Ð P0[_]1']['2j P1[_]©
This Specific Capability of the Jamaica Community Tourism Opportunity Accelerator to Quickly |]£ l/V 7]-[£ A|_|']['|-|£|V7!( C[_]1+µ2q£ T|?/-\1|_ 8&!26 E/v\][D*|/|/&23|] +ø ()PHPH&12 F9/N][6/-/7 Gµ£?']['5 - 1(\) 4<|o||']['lø|V +* †/-/REE H*$']['€1 Bя&/\|{|=∂§']['!
The Unique Competitive Advantage of JCTOA to S[_]|D|²||^|€12+, q|_?0 L3/\\/<|ŝ l7$|?€|°/\|?&Ð/\/£?§ & D357?|_||?4(\)(£ by Expanding both Jamaica's Domestic Poultry Market and National Food Security, as well as Bolstering each Parish's Emergency Response Capabilities for both Tourists & Locals.
Scalable Recipe Management Software allows JCTOA to C311+2λ|_£j M^2q6£ 41<>Ð?, P12<>|>[_]<']['?, λ|1|> A||_0\\'&|> S|_||3§71']['µ†&ŝ 7ø Ensure Consistency across Kitchens, Cook Shops & Restaurants.
Minimizing our Food Costs for 30 Kitchens starts \^/|']['# £9|D&|> |o°/ <>|_|12 M€|\|µ C|?&q']['][011 T3/\AA, [°|11|2яl§3<| /|\°ŝ']['|_'/ °|" Fλ<[]V[] I/|/§7][+µ+£ (CTI).
The Menu Creation Team calculates R€[][9£ C<>§+Mλ26|11§ l³°/ |_|†|1121?9 S9|"†VV∂я& ']['() T1 †4& P14+€ & Lø©q| |Dя][©& |=1|_|[+µ∂']['|[]|1§.
WELCOME TO THE BUSINESS OF IRIE
The Jamaica Community Tourism Opportunity Accelerator focuses on Market Attributes that Set Jamaica Apart from Competitors & Builds Superior Capabilities that are Difficult to Duplicate.
"[_]£ D&?16/\\/ ()ƒ B©+][*/\/? is Essential to Enabling the Work of Product Groups, Geographic Market Units & Customer Teams.
Even in the Old 2016-2018 Days when we were still just a Spark in Winston's Eye – Irie Technology's O®9^|V12∂+| +[] Cя€473 @ Jλ^^ql©∂|1 C<>/|\^^µ/\/][†'/ T0µ|2l5]V[ E<[]5`/§+&^^ +|-|/\†'§ “F1+-7[]-P[_]я|2|{ that Accomplishes Our Strategy of Growth through Disruptive yet Sustainable Product Innovation.
To achieve Greater Integration between Business & Market Units, JCTOA F[_]/\\/(+|()?? S/-/q23 I2|_£ø\\'§ 7|-|€|\/| 7° C<>/\/|\|€[7 C0(\)5!57£|V+|_'/ 74120[_]94 †4& C0|2|°°1²@†3 C3|1†&2.
L!|\||{@9€? ƒ®ø[]V[] ']!|\|l|19 E|"|"€(†!|/€ P01?+-7[]-P(/\^^µ|V||V C[_]§+[]|11£|Z F|Z4^^3|/|/9я|{, T0[]|_$ & S+∂(\)|]/-\|2|]ŝ - λ1|_øVV? ']['}{£ 3(\)+!12& Jq/|\|/V][†°/ T9[_]|Z][$/|\ E(*5j?†&/|\ to Gain Competitive Advantage from both Global Scale & Local Presence!
Our Operating Model is S&'][' 9ƒ P|?ø(&, M3[4/\|1][ŝ[]V[]$, D3©1§!ø|1-(V)@|{|(\)6 & L£@|)3?5|-OA_]5l|\|3?5 U|\|1+$, F[_]/|/(+|°|1$ & G&[]6®4][D}{l© E%€[[_]+][*2 T3^|\/|? – \|\|!£|_ W*я|{ T06£†|-|€я 7[] G|?[]\\' 7]-[3 B|_|§!|V£?§.
Since even the Jamaica Community Tourism Opportunity Accelerator can't be Great at Everything, we Focus on Differentiating Capabilities that we are Best at & Work Horizontally across Functions & Geographies.
When Horizontal Teams are Designed & Staffed Properly – and Empowered to Deliver Business Results - they can Provide both Agility & Leverage.
For example, †#3 JC®øÐ|_|<'][' 7 D&\|€1<>|7 & M^я|(€7!29 T£/\[]V[]ŝ 4[|29ŝ5 +}{3 C[][_]|V7|Z°/ \A/!']['4 A6|?1©µ£7µ|2/\|, T|?q!/\/l/\\/6, T?∂?ŝ|><>1²7λ+1<>? & Sµ9|2|_'/ C]-[∂l7][()/\/ŝ 70 E|V§[_]|23 †#/-\+ I|]€/\? (q(\) |3& B|2[][_]9/-/7 ']['* L1|"€ - while Maintaining Strong, Clear Messaging Globally!
JCTOA Senior Leadership focus on Alignment of the Overall Enterprise Operating Model, How the Parts of the Company Work Together & How Power & Decision Rights are Distributed at all levels.
Executives work on Improving the Overall Health of the JCTOA Ecosystem while Providing Guidance on Priorities, Making Good Decisions about What Ideas to Pursue, Setting Expectations & by Smartly Integrating across Units where it Makes Sense, by standing-up Shared Services.
Upper Management Overseas the General Heath of our Organization & Provides Clear Guidance & Support to Teams that Govern Themselves & Make their Own Decisions on a Daily Basis.
Teams Need to Know Top Priorities & Top Challenges as well as the Overall Vision so they Can Align Team Plans with Overarching Goals. As there will always be Silos & Boundaries, Finding the Right Points of Intersection where people need to collaborate is an important ongoing part of the organizational design process.
Middle Management support Front-line Associates & Help them Focus on What's Important to being Successful, by P|Zø|/][o||/\\/6 C£°$3 / A[+!\|& L£/\|)&я§|-|l|° & F3€o||o4©|{, R£[]V6 I|'|'|93o||/v\3?']['$, E5†4131!$|-|!|16 D!/-\£96 \A/l']['}{ O7|_|||)4/\/<£ uu#3/|/ T3λ[]V[]? /-\|Z€ F4<3Ð \^/1+]-[ Mµ|D']['!0|\|ŝ in their Road Map.
Cultural Exchange Specialists (CES's) at each Authentic Cultural Trail Hostel provide †43 P|?€-S[2€£?1/|/9, D|_|€-D|£][93/V(£ & Mλ7©/-/-M4|{|/|/9 necessary to promote & deliver a Safe & Authentic world-class Cultural Immersion product.
Cultural Exchange Specialists (CES's) perform dual-duty as £@[/-!']['3 £\/3/|/']['§, ']['}{@'][' <°-#9§+ C|_|1²1²€/|/€| G[+§ & L()[/-\| C9|11^^[_]2][']['`/ T*|_|2l?|'|'| §+/-\|_\\'λ|?7§ & L9<^| P£25()?λ1|+][3?.
Customer-facing CES's |*|4(3 C[_]1']['[_]|?∂£ T<>[_]|Zlŝ75 \|/1'][']-[ S][D3©lƒ![ R£0_|_|3?']['ŝ |=[]|Z J/-\/|\λ1(/\(\)$+|Z'/ []|" Tø|_|1²][?(V) ||<&|\|ŝ3 °|? λ ?†()2&ƒя9|V+/()/\/|_!|V€ ][D|?€5€?<3 - & |>|Z[]|/||>& †43AA F[_]?đ/-\/H`/9!&11& /-\/\\/|> C4|||> P?9†£<7!9?.
Cultural Exchange Specialists ©|2&4+£ 2 @2£^-?93<||"1[ C[]|\/|^3|2!£/\\/[3§ PH°|? †®λ|/€|€®§ £0<>|(l|19 ƒ()|2 I|1§16/-/+ !|V70 J/\/|E\|&|2jđ^`/ L!|"€, +я4<|!7][ø/|/? & ©|_|£†|_|?€ by identifying appropriate activities & competent local guides.
CES's work with A1²£|\/| S']['/-\|(€/-/*£|]&|Z? ']['° ©<><>яo|][|\|q+3 |_<>(∂£ |?°']['/-\']['!|V9 Cø[]V[]/&2|>∂†l*|V? ||1 ø2o|€|Z to equitably “spread-the-wealth” in each City & Wider Parish with traditional Tours/Excursions.
WELCOME TO THE BUSINESS OF IRIE
The Jamaica Community Tourism Opportunity Accelerator invests in the Skills, Morale & Welfare of the People Who Run the Business for Immeasurable Human Resource-based Competitive Advantage.
Counter to Popular Corporate beliefs, JCTOA 1²3(°9|1|2{/\'][' A$§°[1λ7'|\/λ+3|> & +4@+ Mq|1/|\&/V† _|µ?'][' |13€Ð? +<> R€|££ I† ']['9 E|\|9∂9& 0[L£\/&£ 9PH +4& C[]|119^11`/ so Everyone can Make a Difference.
Our Encouragement of New Ideas & Non-ruinous Risk-taking, while T0£/\\/6 §*/|\£ |)€6|?£€ *|= F4l1µ|Z3, [|?£λ73$ C0/|\|2£']ŝ A61|_£ C?<>?5-PHµ/\\/[']['|0|V∂1, C()-£0(q+£đ, 10F°<|_|?£<|, S†λl³|3 & AHl6[_]®& <>µ† ']['\|/\\/ $71²^']['£613ŝ \A/!+/-/||V '][']-[£ B<>|][()/\\/, \\'!74 C*|_1€<']['1|/& R€§|²ø|\|5113|1!†'/ for the Success of the Mission!
Neuroscientific research shows that Humans are Hardwired to Connect, with Human Brains unable to Reach Full Potential unless part of a Healthy Group.
New insights into the Emerging Category of Employee Development and what Drives People’s Careers shows that W|(\)9 ^ M&@(\)|?6PH|_|1 Pµ1²|>[]ŝ3 (drei4%) 12/-\+4£|Z 7]-[∂? C}{4§!?9 R°£3§, T]3§ & P|Z°AA*†1()/V?.
A§ °(\)£ ŝ|z3 |)()&ŝ |1()+ PH|7 @||, /-\|1\/31()9^^£2+ D€|*λ127[]V[]&(\)† F[][µ$&5 ()/V B@ŝ|( Hµ|11/\/V B€4/\|/1<>12 T12|_|!ŝ^^5 to Hire, Assign, Train, Motivate & Retain differently-motivated types of JCTOA Staff.
AA“P1€^$µ?£-S£&|(1(\)9” 111 |11<>7][|//-\†!ø11 – 4.|<.4. A|\/||>l']['19µ§ ^2<| S€£||\|6 †]-[£ W°21Ð λ§ F|_
H£12€ `/9µ \^/111 |"][(\)Ð ()|_|? H<>§']['&| M∂?46&12ŝ, R3©€|D']['?][*|1 T|2^\/€1 H[]§†5, C°°|(§ & Bq?7£/\\/|>£1²§ - not to forget specialized, JCTOA middle-management Cultural Exchange Specialists (CES) stationed at all Hostels – the critical linchpin between Guests & Local Communities.
Conversely, ø7}{&? A?$0[lq']['&ŝ @123 P*ŝ!']['||/3|_j M(1 9][|=']['&|) \A/|†4 VV/-/@7 ©∂(\) ß& [∂1|_£|] †|-|& “P°\|\|€|? ()PH N()']['1©!29”.
9 7}{£§€ Aŝ?ø+£(†9я§ <>|" *[_]? O®9/-\2!(\)/\7l()|V |||{€ S£?\|l<£ Mq/|/∂6£|Z§, H()5']['&£ P120|D]1|_`/, <>µ? &/\\/†][?€ R1§|{ M∂(\)∂63/|\&/\/'][' D&|*q?†(V)3/\/+ - as well as Tourist Safety & Reputation Management Officers.
Monthly & Christmas C9[]V[]/\/\|55|*/ \|\||+/-/ <>\/3|2 6 M*27}{§ øPH S€12\/][[& – |=я[][]V[] K!+©#£/V A†7£/|/đ^/V']['? ']['0 '][']-[£ VP øPH Mλ|2|(€']['!?6 - R3VVλ®o| S']['∂|"PH \^/l® Sλ£€ŝ & Cqя R311+/\1 R£\/3/|/µ£, I/\\/[?&@§!|\|6 EAA|°£ø'/€& E|16/\93|'|'|€/V'][' ][/|/ ^ S|-|/\®€đ Gø/-\|, toward the purpose of Making Associates More Productive!
Research shows that 7/-/€ D 7° H2& /\ N£uu A|D|²1l©4117 !? M@|)€ 1|\| 3 ']['<> 5 M][/|/[_]†3§, !? 7}{€13λŝ1©^11°/ /\ŝ|{? “Wøµ1<| I VVq|1+ 79 |>& l2 /\ [@? uu1+}{ †}{1? 9&яŝ*/|/ ƒ°|? ∂ 4-H*[_]12 |>|Z][\|3?”
H*VV€|/&я, +}{1$ “W^|?]V[ & F|_|(\)2`/” |"£&£1/|/9 4∂5 Z£|?<> ()?(V)∂(\)©3 ()|= †|-|& Ap|>£][|V5!5+£|1']['1'/ $©[]12||V6 |/|/&1£ []11 ']['/-/£][я J()ß ][/\/†€12\/][£\^/?!
Research also indicates that T[A, 5[] |/|/€ [_]ŝ£ (q?& VV#&|V H][12][|\|6 & E261(\)£€?1119 I2+312(\)/-\|_ T£q/|\ŝ.
Cø|\|5£kwµ&1171`/, J>7!\/4+l0|\|/\|_ Fq[7øя? & M3|V741 F|7|1£§$ |"()я ']['4& J()8, '][']-[4|V ()|\| R3 q$ 7|-|&$£ €|_€[]V[]&(\)†ŝ *|1|_j ?+@†€ |/|/]-[/-\'][' ∂/\\/ ∂p|D11(@?+ <^? đ<>, |\|<>'][' VV}{/-\7 7|-|3`/ \A/l1|_...
The “Combination of Y0|_|†|)(p€|?l&|\|<€” |ŝ @1§° ']['®µ1'/ £PH|=3(†][\/&.
New research outlined in Forbes showed that Mµ17!-G3/\\£(|§!9/\\/5 T[]6£']['/-/£|?, \A/!+}{ D&<][51*(\)-^^/-\|{1|16 T34AA$ |/|/|']['}{ ∂ 12@(\)9£ °ƒ to5 '/&@25 ()я ^^92€, twice as likely to Meet or Exceed Expectations.
By p@||Z!(\)1<>\^/1£Ð93 S/-/λ1²||19 /-\[|20$? G£/\\/&®∂†1ø|1$” †447 H&|_|² S€/\/|°12 E)(£<[_]']['||/&ŝ Learn just as much as they Teach.
Additionally, Encouraging More C°|_£∂8()2/-\†|°|\|9 EAAp£0€ŝ []ƒ |>][|=PH£|?£|17 93/\\/€|2@? |-|&£|D$ Enhance Productivity & Innovation.
Our unique H[_]/v\∂11 D£\|3|_*|²AA£/\/7 M°<|££ ][5 (3|V7&|Z3[|/V9 P[]5|+][\|£ B£4^\/1012 & T2[_]5†? †]-[/-\7 A??0[!@+€§ W@/\/+ †<> Dø ∂ G*[]đ J9|3, A|2€ Doing Their Best & Approach Work & Problems Responsibly.
To Support the Making of Good Decisions - without relying on “Gut Feelings” or Chance - Upper Management Continuously Provides I/V|"0®|\/>|\| & Cø/|/†€)}{3 JI/V']['€|V']['l°/|//\1 D£©][?][<>?-|'|'19 M0|]&1.
3 Primary Components
JCTOA INTENTIONAL
DECISION-MAKING MODEL
RULE #1: O|1|/|/3 S!116£3 D£©][5l°|{£|2 l$ q§$l9|V3đ ']['0£(151*|1 - 11ø+ /\ G|?ø[_]|2 []2 P/\|2.
RULE #2: D£(][5!°/|/ ^я& E|\|7|2µ$†£|] +|*[_]7 |3&PH<>я€ Mλ|(][/\\D€©1ŝ19? - (\)[]† 'W!|\|6 I'][''.
RULE #3: E\|3|?'/ I/\/đ|\/l<||_|9 P9\|\|£|Z, 6&|V£1²@1£j [_]§£|> 0|11'/ \|/]-[€? S|_|][D€|2!*1²§ #/\|/& ^ P?€9()/\\/|]€я/\/< l|V ']['/-/& B&$7 I/\/†3|23?7 ø|=\']['|*/\\/.
OTHER CONSIDERATIONS
\/l<||_|/\| A13<>\|€ 7]-[& 2đ ]-[/\? V€']['9 P9\|\|£|Z, 6&|V£1²@1£j [_]§£|> 0|11'/ \|/]-[€? S|_|][D€|2!*1²§ #/\|/& ^ P?€9()/\\/|]€я/\/\/[&
Cø|V$][Ð&|2 W# 8& Mq|<][|\|6 †]-[£ D€[|5][()/|/.
T4][ŝ |5 øƒ†V^6€(V)€?7 \A/l†4 W][đ€ B|Z£∂']['# []ƒ K/|/[]\/\/|3|)93 <>|= †#& Oя6λ\)∂71°2; & F|2()/V†-|_l/V& S+/-\H|" |-|€|²7/-/ °ƒ U?o|£|2$']['∂/|/|>!|16.
Balance is Sought between †/)6 M][|)đ13 M4/|/46£(V)€(\)7 \|\|]-[!
Decision Making is "/-/€|?€ †]-[3 D&(1?!<>|V uul1|_ }{/-\\/3 7|-|€ M[]$† E|=ƒ3[7 */\/ 7/-/3 G|2*µ|1đ, /\5 †#£1²€ VV1|1 A|\|/£ I11|)|\/l|]|_|/# V37° P9\|\|€2 /-\|>[]\|3 7° C}{q113116& or Reverse Bad Decisions.
JCTOA CORPORATE CULTURE
WORK ENVIRONMENT
Employee Empowerment is just a Poster on the Wall, if S+@ƒ|= [°/V5 (()11+?q1²'/ †° W4/-\+ Sµ|>3яl01²§ \/\/<>|_|||] #λ\|3.
WELCOME TO THE BUSINESS OF IRIE
The Jamaica Community Tourism Opportunity Accelerator aligns Sustainability Goals with Economic Goals as the Future will Favor Firms that have a Positive Impact on Planet Sustainability.
Rule #1 of Leadership
Rule #1 of Leadership unequivocally states, “I'][&|_][|/&1² R£ŝ|_|£+? 7}{®<>µ9/-/ ø†|-|£2 9€[]|*1£. G|23∂+ L&∂Ð3|?5 l/V !/V 7]-[&|11?&1\|3§!
Rule #2 of Leadership
Rule #2 of Leadership proclaims “I7'§ A|uu/\°/ŝ A13<>/|/q27 7() S3€. PD|3 |"ø119\|\| /\ 1² P&1p, W4@7 7}{&'/ D££][\/&1² & W]-[@7 +/-/3'/ S7^/\\/o| PH()12.
True Leaders recognize that \|/4[3`/ /-\1²3. IPH \@11+ “C|-|/\|193”, <>12 PH9® ']['|-||?6? B3++£1², it has to start with us.
In recent years, Travelers have wanted ']['[] S1<>|/|/ D[]\^//V \+]-[3'/ D!5(()|/&? ∂ /V€uu D&?']['][/|/λ†1°|1.
T]-[£°/ \^/M£&'][' L[]©4|§ !? 7]-[£!12 N4†[_]|?@| E/|/\/l1²[]11/\/\£/5 & 133[[]/|\3 M012& ][2|/|/!\/][†|3§ +9 L€4122 & C[]27?||o[_]7&!
V][+λ1|_'/ G®&£|1 T|Z@1?][?6, S']['q2o|@?|)§ & C£|?†lPH![47][ø|1 _]|113?†ŝ, 5†@2|]^|?đl23? & [_]|2£Ð P#1|<>$0|²#°/ PH()я O|>£®/\+!/\\/6 M][[120 & S|\T*µ|2l5/|\ B[_]§!|1&ŝ§£§ in ways that contribute to Ecological Balance while Preserving Natural Systems & Resources.
Jamaica Community Tourism Opportunity Accelerator (JCTOA)
λ©+ S'47€”
JCTOA's Vl/|/q|>||_l7°/ L@|o92q7°?`/ S£&||!3? I(\)Ð16€|\|9µ?, I/\\/|\|()\/4+l\|3 \^/4`/? øƒ R&|)|_|<129 E|V|/||?ø2|'|'|£|V†q1 & E<9/V°/|\![ C[]5†§ VV|-|11(\)©'/ - with End-Result fit & finish "Presentable” to International-Class Guests - for additional Sustainable Tourism appeal.
Additionally, the V!741|j G®3&|\| O1²9@|][|/3 T|Z/\][/\/1/\/6 C[]/\/\(V)£|2q§£|] ø|\| |_0[/\1 †|?^|]!']['][011∂£ ƒ<>ø|]$, ŝ&?|/£<| l/\/ €×<1+1116 & /\\/&\|/ |/|/4`/$ for Tourists to try.
Climate Change, Global Warming, Air Pollution, Water Conservation, Waste Management & Deforestation are some of the pressing issues affecting Societies & Business around the World.
In recent times, Consumers have become More Aware & Concerned about Environmental Issues & their Demand for Green Products, Services & Destinations continues to Grow Exponentially.
Today's Consumer is More Aware of how important it is to Protect the Environment. Many Travelers want to Stay in “Green” Establishments to do their part in helping to Protect the Environment.
Consumer Behavior & Feedback Surveys say Loyalty to a Brand Depends on them having Shared Values with the Organization.
By Incorporating Ground-Up Sustainable Values & Technologies as a Core Part of 0|_|я C[_]1+[|\|41 Lø6!$7l©? - |21[_]§ 0µ+ l|V +43 |/|/1<|€|2 J@^^q][©λ/\\/ CBT ?€[†()® - JCTOA \|\|!11? L[]& B4[|{ |"[]® /\ "M()я£ I11©|_µŝ!|/€" Jamaica & Refer More Business from their Friends!
Traditionally, Hospitality can be Wasteful with around 2 Pounds of Paper, Plastic, Cardboard & Cans going into the Trash – per average Guest - on a Daily Basis...
The JCTOA leads the way in R€-|>/\/7|?|_|()[_]ŝ|_`/ D!?§3/\/\l|\|@']['&5 I|\|ƒø?AAλ']['][*?, Hø\|/-T[]'5 & B3?† P|24(†|<€$ for Micro & Small Businesses.
An additional role of the Jamaica Community Tourism Opportunity Accelerator is to Synchronize & Synergize M²|{37|>|^(£ D3||2|D1°/ 9|= G0ø|)$ & S€1²\|l<35 PH?*|11 L[][λ|_ JqAA4l[4|V Cя@ƒ']['?]V[3|\| & C9/\/\^^[_]/l£ŝ.
Green Policies draw E(01ø6!©^||_°/-/|\1|V|]€|) G|_|& L*©@†19(\)§ & S£|2/-\|Z@7€ ']['/-/€ A[_]']['4£/\\/†l< C[_]1† T|2q||_ |"12[]|\/| £†()/|\€12 L[]j@|†j 7|16 †9 I/\/[|2£4$& once Guests have Experienced our Environmentally Committed Hostels.
Many Green Technologies actually become Self-Funding after Reducing Hostel Operating Costs - such as <>[_]|2 Sø141² P£^^5 †]-[q† S]-[[_]† O|=ƒ R°[]AA D€\|][<&ŝ \^/43/$+ŝ λя& p|23§&/|/+.
Aside from Product Differentiation, Competitive Advantage can be Gained from R€©[]9/\\/][']['l<>2 ƒ()1
_|9/-/ S|_|ŝ†/\l/\/p12°\|€5 J4|\/|/-\l[q’$ I/\/\∂6€® *7432 J/\]V[ql<∂|V H<>ŝ91']['41l+`/ C*]V[|2λ11|35 Promote Recycling & Environmentally-friendly Practices.
G12£3? A\\'^1²Ð§ §p|?€∂|) N3\^/ŝ []ƒ J@AAq1-T9|_| R€|°|_|7^†|9/\/ & Pµl³11
M4/V`/ E(V)|D19j3£$ @|_ŝ[] P|Z3|"3|? W<>?|( ][? @/V E?\|!®0/\\/AA3|1† |/|/|-|&®3 E©0-ƒ|?][*яp()|?/\+3 Cµ17[_]я€, 4£1|D!?9 |_|? 79 A7']['|?/\[+ /-\?|] R£']['ql|1 S7/-\ƒPH & S7µđ&/\\/†$ – after our initial Startup Seconding of Passionate GOJ talent...
For example, replacing ?+^/Vo|λ|Z<| 60 |/|/@†+ |>[_]£l³§ \|\|l†/-/ 1[]|V6&?-145']['l/V6, |-|][9/-/-3ƒ|"l(|£/\/(°/ LED |_][6|-|+ŝ †/-//\† |_|$3 µ/V<|&® 8 \/\/@7+5 ()ƒ ][D°\|/€|Z †ø 9&|\|3?q+£ ']['#£ §4[]V[]£ -aite00 £|_|/|\&/|/§ 0|" 1!9}{7, ][? /\ |/&|2'/ <°$†-3PH|"3<+||/£ \A/∂°/ PH()? H*$†3|ŝ & H()']['&|_5 to reduce energy bills & increase Jamaica's overall Sustainability credentials.
For example, replacing ?+^/Vo|\ED |_][6|-|+ŝ †/-//\† |_|$3 µ/V<|&® 8 \/\/@7+5 ()ƒ ][D°\|/€|Z †ø 9&|\|3?q+£ ']['#£ §4[]V[]£ -aite00 £|_|/|\&/|/§ 0|" 1!9}{7, ][? /\ |/&|2'/ <°$†-3PH|"3<+||/£ \A/∂°/ PH()? H*$†3|ŝ & H()']['&|_5 to reduce energy bills & increase Jamaica's overall Sustainability credentials.
For example, replacing ?+^/Vo|λ|Z<| 60 |/|/@†+ |>[_]£l³§ \|\|l†/-/ 1[]|V6&?-145']['l/V6, |-|][9/-/-3ƒ|"l(|£/\/(°/ LED |_][6|-|+ŝ †/-//\† |_|$3 µ/V<|&® 8 \/\/@7+5 ()ƒ ][D°\|/€|Z †ø 9&|\|3?q+£ ']['#£ §4[]V[]£ -aite00 £|_|/|\&/|/§ 0|" 1!9}{7, ][? /\ |/&|2'/ <°$†-3PH|"3<+||/£ \A/∂°/ PH()? H*$†3|ŝ & H()']['&|_5 to reduce energy bills & increase Jamaica's overall Sustainability credentials.
For example, replacing ?+^/Vo|λ|Z<| 60 |/|/@†+ |>[_]£l³§ \|\|l†/-/ 1[]|V6&?-145']['l/V6, |-|][9/-/-3ƒ|"l(|£/\/(°/ LED |_][6|-|+ŝ †/-//\† |_|$3 µ/V<|&® 8 \/\/@7+5 ()ƒ ][D°\|/€|Z †ø 9&|\|3?q+£ ']['#£ §4[]V[]£ -aite00 £|_|/|\&/|/§ 0|" 1!9}{7, ][? /\ |/&|2'/ <°$†-3PH|"3<+||/£ \A/∂°/ PH()? H*$†3|ŝ & H()']['&|_5 reduce energy bills & increase Jamaica's overall Sustainability credentials.
For example, replacing ?+^/Vo|λ|Z<| 60 |/|/@†+ |>[_]£l³§ \|\|l†/-/ 1[]|V6&?-145']['l/V6, |-|][9/-/-3ƒ|"l(|£/\/(°/ LED |_][6|-|+ŝ †/-//\† |_|$3 µ/V<|&® 8 \/\/@7+5 ()ƒ ][D°\|/€|Z †ø 9&|\|3?q+£ ']['#£ §4[]V[]£ -aite00 £|_|/|\&/|/§ 0|" 1!9}{7, ][? /\ |/&|2'/ <°$†-3PH|"3<+||/£ \A/∂°/ PH()? H*$†3|ŝ & H()']['&|_5 to reduce energy bills & increase Jamaica's overall Sustainability credentials.
For example, replacing ?+^/Vo|λ|Z<| 60 |/|/@†+ |>[_]£l³§ \|\|l†/-/ 1[]|V6&?-145']['l/V6, |-|][9/-/-3ƒ|"l(|£/\/(°/ LED |_][6|-|+ŝ †/-//\† |_|$3 µ/V<|&® 8 \/\/@7+5 ()ƒ ][D°\|/€|Z †ø 9&|\|3?q+£ ']['#£ §4[]V[]£ -aite00 £|_|/|\&/|/§ 0|" 1!9}{7, ][? /\ |/&|2'/ <°$†-3PH|"3<+||/£ \A/∂°/ PH()? H*$†3|ŝ & H()']['&|_5 to reduce energy bills & increase Jamaica's overall Sustainability credentials.
For example, replacing ?+^/Vo|λ|Z<| 60 |/|/@†+ |>[_]£l³§ \|\|l†/-/ 1[]|V6&?-145']['l/V6, |-|][9/-/-3ƒ|"l(|£/\/(°/ LED |_][6|-|+ŝ †/-//\† |_|$3 µ/V<|&® 8 \/\/@7+5 ()ƒ ][D°\|/€|Z †ø 9&|\|3?q+£ ']['#£ §4[]V[]£ -aite00 £|_|/|\&/|/§ 0|" 1!9}{7, ][? /\ |/&|2'/ <°$†-3PH|"3<+||/£ \A/∂°/ PH()? H*$†3|ŝ & H()']['&|_5 to reduce energy bills & increase Jamaica's overall Sustainability credentials.
As Eco-friendly Practices become More Critical 111 C#*l<€ []|" L4 C<>/\/\[]V[]µ2][']['`/ T°[_]|?][?]V[ O|D|*°|Z']['|_|2l†`/ A<(£|_&|?q+°12'$ ^^\3/\/ T€©}{(\)()1ø9°/ ][? |?3đ[_][|/|/6 (()/|/?[_][]V[]9']['1°(\) l/|/ 9|_||Z A|_|7}{&|V']['][[ Cµ17|_||?/\| T|Z@!|_ 24 H*$']['31 N€†\\'°?|{ /\|1<| /-/€£|*][26 °+|-|£1² Jq|'|'|^|[42 G[_]€5+|-|[][_]ŝ3? & Vλ9€?71&$ save Energy.
As a run-on benefit, Hospitality Staff will N*† }D14[3 L!6|-|7 B[_]|_13ŝ ∂5 ø|=']['£/\/, /+$ 1q§† λ2 A\|£®^9€ <>PH 50,000 H()[_]|2$ <ø|'|'|p^1²€đ †9 1,200 Høµ|2? \\/[@/\&2+ B[_]18§ – leading to Less Parts & Housekeeping Labor.
SOON HIRING HUNDREDS
Urge Yuh' Elected Re-Presenter to Support the 2019 Community Tourism Ecosystem Development Agreement!
Application Developers
Attorneys - at - Law
Biologists / Veterinarians
Bus / Shuttle Drivers
Community Outreach Liaisons
"Cook Shop / Pan Chicken" Chefs
Customer Service Representatives
Entertainment Coordinators
Hospitality Instructors
Kitchen Attendants
Live Stream Video Hosts
Maintenance Technicians
Property Managers
Risk Management Analysts
Property Managers
Purchasing Agents
Safety Coordinators
Software & Cloud Developers
Solar Panel Technicians
Supply Chain Coordinators
Youth Outreach Mentors
JAMAICA, LAND WE LOVE!
Greatness Run
Inna' We' Blo-o-od,
Greatness Run
Inna' We' Blood, Hey...
EYES ON THE PRIZE
EMBRACING
TOMORROWS
VISIon TODAY
Irie Technology Programs are Built on Facilitating & Accelerating Participation & Growth in Jamaica's Community Based Tourism (CBT) sector - in Alignment with Jamaica Vision 2030 Goals by:
Becoming Proof of Concept for Future CBT Investment
Providing Visitor Support & Reputation Management
Stimulating CBT-based Economic Activity in Every Parish
Unique Competences give the Jamaica Community Tourism Opportunity Accelerator the ability to perform tasks successfully, & is a cluster of related Skills, Knowledge, Capabilities & Processes that allow us to Execute Better & Faster than others operating in the same space & Stay Ahead of Present & Potential Competition.
Business Functions are the True Capabilities of any Organization.
Business Functions are charged with Building the Processes, Systems & Talent that provide the Knowledge, Ideas & Insight that Drive the Strategic Decision Making of the Company.
In addition to our Enterprise-wide view on Budget, Resources & Priorities, the JCTOA is able to Use Our Size to Afford Specialized Resources & Move Management, Time & Attention around the Country onto the Highest Value Problems & Opportunities - using our Unique Skills, Capabilities & Resources to implement strategies that competitors cannot implement as effectively!
We're Just a Mystic Land
Coz' We're a Land of the Past, Livin' in the Present,
Walkin' in The Future, Steppin' in the Future...
For Travelers, the Authentic Cultural Trail Community Tourism Ecosystem means a Safer, More Authentic Experience to Meet the Needs of Guests arriving by Air & Sea.
For Locals, it leads to an Up-Skilled & Cross-Trained Workforce, Increased Employment & Socioeconomic Growth from Tourist Expenditures that stay in both Formal & Informal Local Economies & “Trickle-Up” into National GDP.
Take Action
Tourist Support Network
Volunteer Yuh' Organization's Staff Bathroom and/or Lunch Room to the Walk Good Tourist Support Network & Benefit from Positive Publicity
Get Involved
Visitor Welcome Program
Volunteer Yuh'self as a Rasta Routes Cultural Ambassador to Self-Promote Yuh' Interests, Meet Overseas Friends & Practice Yuh' Foreign Language Skills!
Get Effective
Citizen Relationship Mgmt
View our "Jamaica 2080" Demo of Modern & Modular Citizen Relationship Management (CRM) Tools that Adapt to each Government Agency needs.
Grow Smartly
Small & Medium Websites
View our "Jamaica 2080" Demo of Modern & Modular Citizen Relationship Management (CRM) Tools that Adapt to each Government Agency needs.
THIS. IS. RASTA-ROOTS!
A RASTA'S RANT!
Before Communicating Displeasure at our Use of non-British Spelling - Please Recognize that at Rasta Routes (Roots), We Could Not Care Less How the queen of Some (Relatively) Small Island off the Coast of Europe Talk'...
(or Even if they Leave the EU or Not, as both their National & Supranational Unions are Unsustainable). Neither Union has any Basis in Democracy - itself nothing more than "Two Wolves & One Sheep Voting on What's for Dinner?"
THIS. IS. RASTA-ROOTS!
A RASTA'S RANT!
While we are on the Ranting Rampage - Where Are the Smart Phone Referendums (Elections/Debates)?
We can Text Our Vote on Who has the Most Entertaining "Bread & Circus" Talent but we still Don't have Smart-Phone Referendums on Issues of Local & National Importance??
If a Tee-Vee Station can process 52 Million Votes for a Singing Ventriloquist in one night - why can't modern governments (govern-mentes)???
THIS. IS. RASTA-ROOTS!
A RASTA'S RANT!
80% of our Use of American Spelling is to Deliberately Screen-Out Jamaican Colleagues that We Will Probably NOT Get Along with Anyway - BEFORE the Time, Energy, Emotional & Productivity Losses to both Parties...
With ALL THAT said - We Wold Love to Talk & Work with Any Counterpart that doesn't derail Conversations About Progress with Unsolicited Clarifications on the Differences between Sked-ule & Schedule...
Please Stand Advised...
We Don't Remember the Difference, Don't Care & Are Only Concerned with the Actual Time & Location Indicated on the Schedule...
PICK YUH' CHOICE...
EVERYTHING NICE!
TOURISTS DON'T SPEND MONEY ON ROOM, BOARD & RECREATIONAL SERVICES
THEY'RE HERE FOR THE IRIE EXPERIENCE!
CENTRALIZED PLANNING: THAT HORSE HAS LONG LEFT THE BARN SO GET OVER IT & LET'S FACILITATE PROGRESS
The Decentralized World is Already here.
Embrace It & Let's Figure Out How to Facilitate Effective Use of the Opportunity Provided while Delivering Desired Value in a New-Only-to-Us Backpacking / Cultural Immersion Market!
Don't Hurt Yuh'self Trying to Contain Today's Fully Uberized World with Export-Ready Classification Systems Intended to Grovel for Centralized Distributor acceptance.
We can Sell Jamaica without Them, but They have Nothing IRIE to Offer without Us....
The Tourism Industry serves a Sophisticated Market that Relies on Product Reviews & Demands Repeat Business for Individual Producers to Endure.
Any Viable, Self-Sustainable approach we choose WILL be founded on Delivering Value via a focus on Marketing, Product Development and Domestic Investment - plus Direct Ownership In the Means of Production for All Aspects of Jamaican Community Tourism.
Dancehall & Reggae would "Sound like Spit" & have Insignificant Market Share if Jamaica did not have Domestic Studios, Engineers & Producers, vs. sending material & personnel overseas for Editing, Recording & Production.
A LITTLE LATE FOR LOCKING THE BARN DOOR, NO?
Who Classifies AirBnB Vacation Rentals internationally as Export-Ready, or, Does the Free Market sort out Quality Control & Standards via "Buyer Beware" & "Survival of the Fittest"???
Maybe We Distribute Our CBT Product Ourselves on a Domestic Peer-2-Peer Platform (Hint-Hint), Cut Out the Middle Man & Keep More Profit in Local Everyday Jamaican Hands.
The Primary Function of Any Business is Marketing & Innovation - Even if Yuh' Business name' Jamaica.
MANY WAYS TO DEFUR A FELINE...
In-House Marketing & Distribution seems to work for Southwest Airlines, as Opposed to Farming It Out to Profit-Grabbing Distribution Channels that Eat Close to 20% of the Gross - if Yuh Want Your Product Aggressively "Featured"....
No Nation can ever Dominate Any Global Industry by Inheriting Advanced Factors of Production.
We could Eventually Double the Size & Capacity of Jamaica's BPO Industry by being Our Own Best Customer!
Domestic C.T. Reservation Bookings Expanding Employment simply by fractionally "Lowering" Hiring Standards for Proper Pronunciation - as Authentic Agents don't Have to Talk' So Goodishly...
Talk About a Synergy of Synergies!
Fine-Tune Two Domestic Industries for the Price of a- a Profit - Plus Put a Package of Poultry In Every Person's Pot! Potentially...
LIMITED LIFE-CYCLE FOR INAUTHENTIC AUTHENTICITY
Without Advanced Factors of Music Production & Distribution in Jamaica - the World would Probably still be waiting around for the 1st Dubplate to be invented...
Where was Government to tell Mad Professor that his Beat was Out-of-Sync with what the World had Grown Accustomed to & was therefore not Export-Market Ready?
Today, Collectors Worldwide Scour the Globe for Jamaican Vinyl Records - with Many of those 45's, still to this day, not being Export-Market Ready....
RASTA ROUTES USES GEO-LOCATION TECHNOLOGY TO PERSONALIZE WEB EXPERIENCES
The Website Features, Ads & Content that Yuh' Personally See When Located In Jamaica are Slightly Different from What the Rest of the World Sees.
This is the Endemic Nature of Our Why Page-Load Speeds are Such a Challenge as the Servers have to 1st Figure Out Where You are Located BEFORE Dynamically Creating Each Customized Page Load in Real-Time!
YUH' MAY ALSO LIKE THE FOLLOWING ITEMS...
SMALL BUSINESS SPECIAL REPORTS
RASTA ROUTES GUIDING PRINCIPLE IS GLOBAL DOMINATION IN THE CULTURAL / EXPERIENTIAL TRAVEL SECTOR
WHAT IS A BACKPACKER & HOW DO THEY DIFFER FROM TOURISTS?
EXPANDING THE THE JAMAICA DEFENSE FORCE - INTO TOURISM?
25 PROFITABLE WAYS TO START & GROW A JAMAICAN HOSTEL BUSINESS
FIND VOLUNTEER TOURISTS WORKERS FOR YOUR FARM OR BUSINESS
OUR NON-STANDARD DISCLAIMER
Work with THE JAMAICAN TOURISM MARKETING PROFESSIONALS
(& Winston...)
Hog say', "The First Dutty' Water Mi' Ketch', Mi' Wash"...
Founder & Lead Developer
Winston Nesta Irie
innovation + strategy
Heel Neva' Go' Before Toe...
Sales & Client Care
Wan'da Luv
sales + operations
Every Mikkle Mek' a Mukkle...
E-Commerce Integration
Sister Nancy
channel management
One-One Coco Full Basket...
Community OUTREACH
Don Gor'gon
opportunity management
THE RASTA ROUTES PROJECT
DEVELOPMENT TEAM STATS
Combined StudY, DEGREES & Certifications
Summary: “We’ll Sleep When We’re Dead”
- Emergency Management
- Business Administration
- Network Administration
- 21 Federal Emerg. Mgmt. Administration (F.E.M.A.) Certifications
- 9 Naval Postgraduate School Certs. for Homeland Security
- Red Cross First Aid Instructor (Expired)
- Microsoft Small Business Specialist (Expired)
- Microsoft System Engineer (Expired)
- Cisco Cert’d Network Associate (Expired)
- CompTIA Security+, Network+ & A+ (Lifetime)
Combined Military RANKS, Roles & Qualifications
Summary: “Hoorah! Tip of the Spear…”
- Command Financial Specialist
- Shipwide Payroll / Travel
- A.T.M. Custody & Replenishment (x4)
- Damage Control Investigator
- Fire Fighting, Flood Control & Mass Casualty
- Training Petty Officer
- Petty Officer of the Watch (w/ Sidearm)
- Ship’s Self Defense Force (w/ Shotgun)
- Color Guard (Flag Detail)
- Shore / Roving Patrol
- Pier Sentry / Riot Control
- Low-Visibility Lookout
Combined STAFF AWARDS & Achievements
Summary: “Shucks. Did We Do That?”
- 2,000 Hr Contract to "Provide the Look and Feel” for U.S. Navy Chief of Naval Edu. and Train. (C.N.E.T.) Prototype Website
- Board Member, Jamaica USA Chamber of Commerce, Miami, FL 2009
- 2005 New Minority Business of the Year, U.S. Dept. of Commerce – South East Region
- Letter of Commendation – Signed & Personally Awarded by a Flag-Level Admiral
- 3 Add’l Letters of Commendation + National Defense & Good Conduct Medals
- Multiple Consecutive Semesters on Dean’s & President’s Lists
Combined CBT Tourism Experience
Summary: “Buy Food or Buy Deodorant?”
- Destination Strategy Management "Providing the Look and Feel” for the Authentic Cultural Trail / Rasta Routes Prototype CBT Platform
(Kingston, JM)
Hostel Manager (San José, CR) - Hostel Tour Sales (San José, CR)
- Hostel Bookkeeper (San José, CR)
- Hostel Front Desk (San José, CR)
- Hostel Handyman (San José, CR)
- Hostel Handyman (Mal País, CR)
- 365 Day+ Backpacker: San José, CR
- 60 Day+ Backpacker: León, NI
- 30 Day+ Backpacker: Managua, NI
- 30 Day+ Backpacker: Jacó, CR
— Free websites and CRM.